By Gary Symons TLL Editor in Chief You don't get much greener than a toy line based on Dr. Jane Goodall, and produced from recycled, ocean-bound plastic. Mattel is introducing a Dr. Jane Goodall Inspiring Women Doll and 2022 Barbie Career of The Year Eco-Leadership Team, which includes a Chief Sustainability Officer, Conservation Scientist, Renewable Energy Engineer and … [Read more...] about Sustainable Licensing: Mattel Releasing Barbies Inspired by Dr. Jane Goodall
Sustainable licensing
Sustainable Licensing: Johnson Outdoors Goes Camping With National Wildlife Federation
By Gary Symons TLL Editor in Chief Have fun when you're camping, but keep it clean. That's the message from a newly licensed partnership between Johnson Outdoors and the National Wildlife Federation. To inspire Americans to "camp green and come clean for Earth," the National Wildlife Federation is partnering with Johnson Outdoors to launch this year’s Great American … [Read more...] about Sustainable Licensing: Johnson Outdoors Goes Camping With National Wildlife Federation
Sustainable Licensing: Husqvarna Expands Its Power For All Partnership
The equipment giant Husqvarna is expanding a deal with Bosch that increases convenience for consumers buying battery-powered tools. Husqvarna Group’s largest division, Husqvarna Forest & Garden, is now joining the Power for All Alliance with selected products. The alliance, founded by Bosch and Husqvarna Group through its Gardena division in 2020, is one of the world´s … [Read more...] about Sustainable Licensing: Husqvarna Expands Its Power For All Partnership
Sustainability: Mattel Sets Aggressive Goal To Reduce Plastic in Packaging
Toy giant Mattel has raised the bar on its plans for sustainable packaging, pledging to reduce plastics by 25% by 2030. Mattel also says any plastic that still being used by 2030 will be 100% recycled, recyclable, or will be less harmful bio-based plastics. “We are proud of the progress we have made in the past year toward our ESG goals and recognize that there is much more to … [Read more...] about Sustainability: Mattel Sets Aggressive Goal To Reduce Plastic in Packaging
Sustainable Licensing: LOL Surprises By Adopting Eco-Friendly Packaging
By Allison Watkinson TLL Reporter MGA Entertainment, Inc. has announced it will be producing its L.O.L. Surprise! spherical packaging using sustainable materials beginning in April. MGA Entertainment is the largest privately-held toy company in the U.S. The company primarily creates proprietary and licensed consumer products and entertainment across a variety of … [Read more...] about Sustainable Licensing: LOL Surprises By Adopting Eco-Friendly Packaging
Trade Shows: Products of Change Brings Sustainable Message to Licensing Expo
The environmental advocacy group Products of Change is continuing as a partner for the Licensing Expo in May. The Global Licensing Group, organizers of Licensing Expo, announced the continuation of its strategic partnership with Products of Change (POC), a global educational hub aimed at driving sustainable change across the licensing and consumer product … [Read more...] about Trade Shows: Products of Change Brings Sustainable Message to Licensing Expo
Sustainable Licensing: Popeye and Angry Birds Partner to Clean Up The Oceans
Polluters better watch out, as Popeye the Sailorman has partnered with the Angry Birds for a tournament supporting ocean cleanup efforts. The partnership between Popeye rights holder King Features and Angry Birds developer Rovio Entertainment will see a tournament hosted to support The SeaCleaners, an ocean cleanup organization. Created in 2016 by Franco-Swiss skipper Yvan … [Read more...] about Sustainable Licensing: Popeye and Angry Birds Partner to Clean Up The Oceans
Spread Group Wins Global Apparel Deal With ZAG
Print-on-Demand Collection for Kids and Young Adults will List in Time for the Holiday Season The award-winning animation studio ZAG has signed a global licensing agreement with Spread Group for print-on-demand apparel and accessories. Under this new agreement, Spread Group will provide a collection for the global hit animated series Miraculous - Tales of Ladybug & Cat … [Read more...] about Spread Group Wins Global Apparel Deal With ZAG
Sustainability in Licensing: Funko Adopts Product Recycling Program
By Gary Symons TLL Editor in Chief Plastic waste is a massive problem for the licensing and manufacturing industries, but increasingly companies are adopting sustainable practices, including improvements to recycling programs. Now the pop culture consumer products company Funko has announced it is the newest partner with How2Recycle. How2Recycle is a standardized labeling … [Read more...] about Sustainability in Licensing: Funko Adopts Product Recycling Program
Sustainable Licensing: Maya The Bee Creates Sustainability Guide For Licensees
Studio 100 Media and its popular brand Maya the Bee are taking the next steps in their mission to protect the environment and promote sustainability in licensing. Together with PACOON, a leading agency in Central Europe specializing in package design and sustainability, Studio 100 Media has developed an international Maya the Bee Eco Trend Book. The goal of the book is to … [Read more...] about Sustainable Licensing: Maya The Bee Creates Sustainability Guide For Licensees