The Licensing Letter

Toho International

Toho Acquires 50% Interest in Genius Brands’ Frederator Productions

Strategic Partnership Includes the Bravest Warriors, Netflix Series, Bee and PuppyCat, and the Upcoming Catbug Series Genius Brands International, Inc. has reached a deal with TOHO International, selling 50% of in three productions on its Frederator Network. The deal was arranged through Genius Brands' subsidiary WOW! Unlimited Media, which in turn controls the Frederator … [Read more...] about Toho Acquires 50% Interest in Genius Brands’ Frederator Productions

Who’s News: Toho Announces New Hires To Guide eCommerce Expansion

By Allison Watkinson TLL Reporter Toho International has appointed Kristin Parcell as general manager and Stacy Burt as director of marketing to lead the studio's e-commerce expansion. Parcell (above left) and Burt (above right) will be responsible for building a scalable e-commerce fandom platform for Toho’s Godzilla franchise and the studio's portfolio of anime … [Read more...] about Who’s News: Toho Announces New Hires To Guide eCommerce Expansion

Toho Stomps Into Licensing Spree For Godzilla Day

By Allison Watkinson TLL Reporter Toho International is releasing a line-up of licensed products and experiences for Godzilla Day 2022. Godzilla Day takes place on the 68th anniversary of the franchise's release on Nov. 3, 2022. The original film ran in 1954 in black and white (see photo above) and was an instant smash hit, spawning 32 films from Toho and several more in … [Read more...] about Toho Stomps Into Licensing Spree For Godzilla Day

Godzilla Crushes It With Monstrous New Fashions From HUF Worldwide

HUF Worldwide, the Los Angeles-based premium footwear and apparel brand, has launched a limited-edition capsule collection inspired by Japanese cinema's world-famous King of the Monsters, Godzilla. The collection is being released in a licensing deal between HUF and Toho International, Inc., the Japanese studio’s U.S. based subsidiary, which owns the rights to the Godzilla … [Read more...] about Godzilla Crushes It With Monstrous New Fashions From HUF Worldwide

Channel Your Inner Monster, With Godzilla Mobile Game

The cinematic monster Godzilla has been on quite a tear this year, starring in the most successful box office movie during the pandemic, boasting an exploding licensing channel, and now releasing an exciting new mobile video game from Toho Games called Godzilla Destruction. Set for release on April 27, Godzilla Destruction is touted as an exciting and easy-to-play mobile game … [Read more...] about Channel Your Inner Monster, With Godzilla Mobile Game

Topps Releases the Monster of All NFTs

Collectibles Leader Topps Digital Issuing Godzilla NFT Collectibles on March 31 If you've been reading a lot about NFTs and were wondering when it would hit the world of licensing ... it already has, as collectibles firm Topps Digital continues to introduce exciting new products on the WAX Blockchain. Tomorrow, on March 31, Topps will conintue to build on its reputation as … [Read more...] about Topps Releases the Monster of All NFTs

Super 7 Teams With Toho For Godzilla Figures

In time for the upcoming Godzilla vs. Kong film this year, San Francisco-based Super 7 is teaming up with the Toho Company to introduce Godzilla to its world of ReAction figures and other products. Founded in 2001, Super7 is a premier pop-culture design house and producer of toys, apparel and collectibles. Led by designer Brian Flynn, Super has harnessed the graphics, … [Read more...] about Super 7 Teams With Toho For Godzilla Figures

Godzilla Lines Up Some Monster Deals

You just can't keep a good monster down. The scaly, city-stomping colossus is back in action with Japanese studio Toho International with a slew of licensing deals, pegged around the company's newly series of Godzilla Tales and the upcoming theatrical release of Godzilla vs. Kong. Toho has previously released ... believe it or not ... 32 different Godzilla movies, not to … [Read more...] about Godzilla Lines Up Some Monster Deals