Vinnie D’Alleva joins Mattel as SVP Fisher-Price Friends, overseeing Thomas & Friends, Bob the Builder, and other HiT entertainment Properties. D’Alleva was previously President/GM of North America at the mayborn Group.
Steve LaBella, SVP Fisher-Price Preschool, adds responsibility for product development on Nickelodeon’s Dora and Friends: Into the City and Disney’s Jake and the Never Land Pirates.