One of the world’s largest food companies has chosen one of the world’s largest bakeware companies to produce a line of branded Kraft Heinz products.
G&S Metal Products Company, Inc., a leader in the metal bakeware manufacturing industry and a global distributor of cookware and kitchen accessories, announced their partnership with The Kraft Heinz Company on Jan. 7.
The bakeware manufacturer, in collaboration with Kraft Heinz, will be launching a line of bakeware, kitchen essentials and gadgets centered around popular Kraft Heinz brands like Kraft Mac & Cheese, Heinz, Philadelphia and more. The deal was brokered by the Kraft Heinz exclusive licensing agency, Brand Central.
The idea behind the product designs allow consumers to bring their favorite Kraft Heinz dishes to life and provide them with the necessary tools to create them in a fun and simple way. The family-friendly product line will feature bakeware, cookware, and gadgets in several of Kraft Heinz brands including Kraft, Cool Whip, Heinz, Jet-Puffed, Philadelphia, Stove Top, Planters, Mr. Peanut, Jell-O, Kraft Mac & Cheese, Kraft Singles, Kool-Aid and Velveeta. The product line will be launching in 2021.
G&S was an obvious partner for Kraft Heinz, as it has grown to become the largest producer of metal bakeware in the United States since it was founded in 1949. The company also produces wide range of kitchen gadgets and accessories in the US and all over the world.
As well, SONIC Drive-In has partnered with Slim Jim, a product line from Conagra Brands, to bring Sonic’s chili cheese coney flavor to the meat snacks category at thousands of retail outlets. The licensing partnership was also brokered by Sonic’s exclusive licensing agency, Brand Central.
Sonic is an iconic part of the country’s fast food scene. Founded in 1953, SONIC Drive-In is the largest drive-in restaurant in the United States with more than 3,600 restaurants nationwide. It is part of the Inspire Brands family of restaurants.
The chili cheese coney is a Sonic fan favorite and with millions served each year. The Slim Jim Monster size meat stick, offering nearly 2 oz. of beefy protein, will be paired with Sonic’s Chili Cheese Coney flavor.
Slim Jim is produced as one of the most popular product lines from Conagra Brands, a leading branded food company with operations throughout North America. Conagra’s brands include Birds Eye, Marie Callender’s, Banquet, Healthy Choice, Slim Jim, Reddi-wip, and Vlasic, as well as emerging brands like Angie’s BOOMCHICKAPOP, Duke’s, Earth Balance, Gardein, and Frontera.
The new Slim Jim meat stick joins Sonic’s other licensed product partners in mass, grocery and specialty stores including:pudding and gelatin mixes and shelf stable slush bars by Jelsert, frozen novelties from Ziegenfelder, and Ghost’s sports nutrition products featuring iconic flavors like Cherry Limeade and Ocean Water.
In addition to this new license agreement with Conagra Brands, Brand Central and Sonic continue to scale their consumer products program as they seek new partnerships in categories such as lifestyle merchandise, salty snacks, alcoholic beverages and more.