By Allison Watkinson
TLL Reporter
Marvel Studios and Kellanova have teamed up for a licensed Pop-Tarts collection to promote the upcoming film, The Fantastic Four: First Steps.
The Fantastic Four pastry line-up features four Pop-Tarts Frosted varieties including Strawberry, Brown Sugar Cinnamon and S’mores, as well as the return of the brand’s limited-edition Frosted Blue Raspberry flavor.
Each licensed pastry features one of eight different printed frosting designs inspired by the four members of the Fantastic Four team and their super powers.
The returning Pop-Tarts Frosted Blue Raspberry toaster pastry flavor will be available exclusively at Walmart beginning on June 9, while the other printed pastries will be available in specially marked boxes at grocery retailers throughout the U.S. In addition, customers who purchase 10 dollars worth of any participating Pop-Tarts Frosted boxes can get a 5 dollar Fandango Movie Reward code that can be used to purchase a ticket to The Fantastic Four: First Steps movie in theaters.
“The Pop-Tarts and Marvel Studios’ The Fantastic Four: First Steps collaboration is a celebration of our shared 1960s origins,” said Pop-Tarts VP, Leslie Serro. “There’s no better way to welcome everyone’s favorite, blue-suited Super Hero family to the MCU than with the triumphant return of our own fantastically blue toaster pastry—Pop-Tarts Frosted Blue Raspberry—back on shelves for the first time since 2019, and just in time for this summer’s must-see movie.”
Debuting in theaters on July 25, Marvel Studios’ upcoming film follows the Fantastic Four superhero team as they work to defend a retro-futuristic Earth from a ravenous space god called Galactus and his Herald, the Silver Surfer.
Directed by Matt Shakman, The Fantastic Four: First Steps film features Vanessa Kirby as the Invisible Woman, Pedro Pascal as Mister Fantastic, Joseph Quinn as the Human Torch and Ebon Moss-Bachrach as The Thing.
The villainous Galactus is played by Ralph Ineson and the enigmatic Silver Surfer is portrayed by Julia Garner.
Kellanova is a global food and beverage company that offers a wide range of products through its portfolio of differentiated brands.
The company’s portfolio includes well-known brands such as Pringles, Kellogg’s Rice Krispies Treats, Cheez-It, Eggo, MorningStar Farms, Special K, Pop-Tarts and more.
Photo Credit: Kellanova (PRNewsfoto/Kellanova)
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