By Allison Watkinson
TLL Reporter
The Heineken 0.0 non-alcoholic beer brand has been named an official licensing partner for Apple Original Films’ F1 The Movie.
“At Heineken, we believe culture has the power to shape behaviour,” said Heineken Brand head, Nabil Nasser. “By becoming part of F1 The Movie, we’re taking the conversation around moderation into a space that’s global, influential, and emotionally engaging. This partnership isn’t just about visibility – it’s about making alcohol-free choices feel natural, accepted and relevant in the moments that matter, especially in social settings,” added Nasser. “As leaders in the 0.0 category, we’re committed to redefine what it means to choose moderation today.”
The collaboration kicks off with a new marketing campaign by F1 The Movie’s director and producer, Joseph Kosinski, which features the film’s stars, Damson Idris and Brad Pitt.
“F1 is intense, it’s fast, it’s high-stakes, and it’s full of pressure,” said Damson Idris. “But that’s what makes it exciting. This short film flips the script — not just on racing, but on how we celebrate and connect. Choosing a 0.0 isn’t about holding back, it’s about deciding what works for you and owning it, whatever the moment.”
Launching ahead of the movie’s debut on June 25 from Warner Bros. Pictures, the Heineken 0.0 campaign uses the movie’s main characters, Joshua Pearce and Sonny Hayes, to challenge assumptions around alcohol and socialising.
It is intended to promote the brand’s When Driving Or Not slogan that supports Heineken 0.0’s broad approach to normalising moderation.
“This film isn’t just about the speed and spectacle of Formula 1, it’s about the emotion and culture around it,” said Joseph Kosinski. “Every detail mattered, including our partnerships. We wanted collaborators who understood the world we were building and the shift in how people connect with sport today. Their presence in the film feels authentic, and that was essential to me as a storyteller.”
In the lead-up to the film’s release, fans can also expect exclusive content and behind-the-scenes access through Heineken digital channels.
In addition, the non-alcoholic beer label will be featured directly in the film to marks Heineken’s long-standing global sponsorship of racing properties including Formula 1, the UEFA Champions League and the US Open.
Photo Credit: Heineken.
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