By Allison Watkinson
TLL Reporter
Wilson Sporting Goods is expanding its signature basketball line as part of its ongoing licensing partnership with WNBA star Caitlin Clark.
The latest collection from Wilson was developed by a team of women designers who collaborated closely with Caitlin throughout the product development process.
By working directly with the WNBA player, the company’s design team gathered key insights to help create distinct designs that highlight elements that assist Caitlin in staying motivated and centered.
“I love working with Wilson to create these signature basketballs, and I hope this collection helps to inspire young girls and boys to get out and play,” said Clark. “I’m really excited about the designs because they share even more about me as a person and player.”
The new collection includes four different basketballs titled Embrace, Aspire, Oasis and Envision.
Made with Wilson’s premium Evo NXT basketball, the Embrace variant features a pastel color palette with a soundwave pattern located within the Wilson script and Evo NXT logo.
The pattern was created by examining the decibel-level data from the audience’s cheering following Caitlin’s biggest in-game plays.
Featuring red accents inspired by the Indiana Fever WNBA team, Aspire is a UV basketball that changes color when hit with sunlight to reveal inspirational messages such as ‘dream big, keep going’ and ‘you’re going to be amazing because you are amazing.’
The Oasis model was developed using the official WNBA Basketball template and features white alternating panels and a silhouetted landscape pattern.
Inspired by the basketball player’s favorite places, the pattern contains silhouettes of golf course fairways and calming lakes in a pastel colorway.
Created as an outdoor basketball, Envision features a subtle pattern that features an intricate labyrinth design containing the phrase ‘Dream Big’ in one of Clark’s favorite shades of blue.
“Caitlin Clark is not just a record-setting athlete, she is a cultural influence who has galvanized athletes and fans across the full spectrum of ages, genders and backgrounds in supporting women’s sports,” said Wilson marketing director, David Picioski. “We are proud to partner with Caitlin to continue furthering our mission of inspiring the next generation of athletes, and we are confident that this new collection will aid in that mission.”
Since signing with Clark last year, the company has released several different collections inspired by noteworthy highlights from her basketball career and life story.
Offered in a range of price points, the new licensed basketball collection will be available online and in-stores through Wilson and key retail partners beginning on June 23, 2025.
Wilson Sporting Goods is a global company that focuses on manufacturing high-performance sports equipment, apparel, footwear and accessories.
The company is part of the Amer Sports Group.
Photo Source: PRNewsfoto/Wilson Sporting Goods Co.
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