By Allison Watkinson
TLL Reporter
Janie and Jack have introduced a licensed children’s fashion collection in partnership with the Milk Bar dessert shop.
Inspired by the Milk Bar shop’s signature treats, the new collection includes 25 items for kids that feature an exclusive hand-drawn print, denim accents, stripes and more.
The collection is available for kids up to size 12 and also offers a matching apron for adult fans.
“Milk Bar has always been about more than dessert: it’s about creating moments of joy,” said Milk Bar founder, Christina Tosi. “Our new collection with Janie and Jack does just that, giving kids some sweet new ways of expressing themselves through Milk Bar’s creative and whimsical spirit.”
With the launch of their collection, both brands will be supporting the Cookies for Kids’ Cancer nonprofit organization.
The nonprofit is dedicated to providing funding to aid pediatric cancer research.
Customers will be able to donate at checkout in any Janie and Jack store and the fashion brand will be matching the donations up to $10,000.
The marketing campaign for the licensed collection features shots of Christina Tosi at Milk Bar’s flagship bakery in New York City during an exclusive co-branded event.
“We believe childhood should be sweet—and this Milk Bar collection brings that to life in the most joyful way,” said Janie and Jack president, Parnell Eagle. “Collaborating with Christina, a mom and a creative force, made this feel personal, playful and full of heart.”
The full collection is available for purchase through Janie and Jack’s e-commerce website and retail stores across the United States.
Milk Bar is a sweet shop that’s been turning familiar treats upside down since 2008. Founded in 2008, Milk Bar is a pastry company that currently operates 12 bakery locations in NYC, Los Angeles, Washington, Las Vegas and Seattle.
The company also operates an e-commerce care package platform and grocery product line in partnership with retailers like Whole Foods and Costco.
Janie and Jack is a children’s fashion brand that offers seasonal collections of clothing and accessories.
Owned by Go Global Retail, the brand recently debuted a new marketplace platform that offers curated products in home décor, toys, health and baby gear.
Photo Credit: PRNewsfoto/Janie and Jack.