By Allison Watkinson
TLL Reporter
Outfit7 and Miraculous Corp have launched a year-long global collaboration between Talking Tom & Friends and Miraculous Tales of Ladybug and Cat Noir.
The partnership will deliver a selection of licensed experiences across both digital and physical spaces.
To kick things off, the licensing partnership is rolling out two in-game events this summer with more to follow later in the year.
The first in-game activations will be hosted in Talking Tom Hero Dash and Miraculous RP: Quests of Ladybug & Cat Noir through the Roblox platform.
“These initial gaming crossover events represent the first step in building a dynamic shared universe that unites the charm, humor, and spirit of both franchises,” said Outfit7 marketing head, Tea Dora. “Future activations in this year-long venture will expand into narrative-driven content, additional in-game events featuring unique rewards, and physical merchandise, offering fans of both franchises new ways to engage across digital and real-world platforms.”
Talking Tom Hero Dash will offer Ladybug as a playable character in its quest to defeat the Rakoonz and restore justice to the world.
For Toya Studios’ Miraculous RP, both Talking Tom and Talking Angela will be featured in the Paris lobby of the Quests of Ladybug & Cat Noir Roblox game.
“United by a commitment to creativity and fan connection, our two teams are building something fresh, fun and far-reaching for our shared fan bases,” said Miraculous Corp VP, Elinor Schops. “With 470 million active monthly users across all Talking Tom & Friends games and more than 850 million games played in the Miraculous Roblox universe, this collaboration is more than a crossover, it’s a celebration of the incredible passion our global communities have shown, and a promise to keep delivering exciting, meaningful experiences across every platform they love.”
This licensing partnership comes as Miraculous Corp celebrates 10 years since the debut of its Miraculous series, while Outfit7’s Talking Tom & Friends marks 15 years since the launch of its Talking Tom Cat mobile app.
Image Courtesy of Miraculous Corp and Outfit7.