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Who’s News: Cottage Door Press Appoints Sean Hynes as EVP of Sales

July 29, 2025

By Allison Watkinson

TLL Reporter

Cottage Door Press has appointed Sean Hynes to serve on its leadership team as the executive vice president of sales.

The new executive appointment comes as the publishing company enters the toy aisle with the launch of its new Luna StoryTime Projector.

In his new role at Cottage Door, Hynes will use his experience working in the consumer products industry to expand the publisher’s presence across international licensing and retail markets.

He will accomplish this by seeking new licensing partnerships, expanding retail agreements and launching new product lines.

“We’re excited to begin this new chapter at Cottage Door Press with Sean, who brings exactly the kind of experience and passion we need to carry our mission forward—beyond bookshelves and into toy aisles,” said Cottage Door Press CEO, Dick Maddrell. “With his proven track record, deep understanding of growing beloved brands and building strong retail partnerships, we’re poised to instill a lifelong love of reading – and foster meaningful family connections—in even more children and families across the country.”

Hynes joins Cottage Door Press with more than 30 years of experience in the toy and consumer products industries.

He most recently served as SVP of Sales at VTech, where he assisted the educational toymaker in expanding its footprint with new licensed products and sales agreements.

Before his time at VTech, Hynes held senior leadership roles at several companies where he expanded revenue by launching licensing deals and managing cross-functional teams across sales, marketing and operations.

These companies included Bandai Namco Toys, Hedstrom Corporation, Irwin Toy and American Greetings.

Founded in 2014, Cottage Door Press is a publishing company that represents an expansive catalog of titles that includes children’s books, storytelling products, adult lifestyle offerings and more.

Photo Credit: Sean Hynes headshot photo from Cottage Door Press.

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Filed Under: Editorial, Open Content, Top Story, TLL, Recent Headlines, Archive, Articles, News & Trends, Who's News, Featured Tagged With: The Licensing Letter Who's News, Who's News In Licensing, Cottage Door Press, Sean Hynes

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