By Allison Watkinson
TLL Reporter
Roller Rabbit has signed a licensing partnership with Pottery Barn to launch a collaborative collection of bedding and home décor.
The Roller Rabbit for Pottery Barn collection includes a range of items such as bed sheets, decorative pillows, blankets, rugs and wallpaper offerings.
“We approached this collection with Roller Rabbit with intention and creativity,” said Pottery Barn president. Monica Bhargava. “Our teams came together around a shared design vision, and the result is a collection that brings a fresh, expressive point of view into the home, one that feels both joyful and timeless.”
Each piece in the collection combines Roller Rabbit’s signature motifs, prints and vibrant colors with Pottery Barn’s expertise in designing high-quality home goods.
This new partnership follows Roller Rabbit’s existing licensed collections with both Pottery Barn Kids and Pottery Barn Teen.
“At Roller Rabbit, we believe in the power of color, joy, and storytelling in every space and we couldn’t be more excited to bring that spirit into homes across the country through our collaboration with Pottery Barn,” said Roller Rabbit CEO, Ed Bertouch. “Building on the success of our collections with Pottery Barn Kids and Teen, this new partnership allows us to expand our heritage prints and playful sensibility into new rooms of the home, with the quality and design expertise for which Pottery Barn is known.”
Roller Rabbit is a lifestyle and fashion brand that focuses on creating comfortable clothing, sleepwear and accessories that feature whimsical prints, patterns and motifs.
Initially founded in India in 2003, the brand is now available to consumers through its global e-commerce presence.
Roller Rabbit also operates 13 in-person storefronts across the United States, with plans in the works to open additional store locations.
A portfolio brand of Williams-Sonoma, Pottery Barn is a retail and home furnishings brand that offers a wide selection of products through its in-house design team.
The brand focuses on manufacturing comfortable and stylish products using eco-conscious methods and sustainable materials.
Williams-Sonoma is an international retail company that offers products through its portfolio of home and lifestyle brands.
These products are distributed and marketed through its global network of e-commerce platforms, direct-mail catalogs and in-person retail stores.
Photo Source: Pottery Barn/BusinessWire.