The SpongeBob Musical will open at Broadway in Chicago’s Oriental Theatre on June 7, 2016, where it will play for a month in preparation for its run on Broadway (in New York) in the 2016-2017 season. The SpongeBob Musical will be produced by Nickelodeon with songs from John Legend, Cyndi Lauper, The Flaming Lips, T.I., Lady Antebellum, and Steven Tyler and Joe Perry of Aerosmith.
SpongeBob Squarepant is No. 24 on TLL’s most recent ranking of entertainment/character properties with more than $100 million in retail sales. The property rang up $700 million in retail sales in 2013.