The Limited Time Capsule Collection Is Available Now on the New Digital Pop Up Website:www.maxandrubyremix.com Children's entertainment studio Nelvana has partnered with DTC manufacturer Juniper Creates on a new Max & Ruby apparel line targeted to Millennials and Gen Zs who grew up with the series. Juniper Creates is a premium consumer product and direct to consumer (DTC) … [Read more...] about Apparel Licensing: Nelvana Partners On Max & Ruby Collection For Millennials
Celebrity Licensing: Stephen Curry and Under Armour Drop Sesame Street Collection
The partnership between Under Armour and NBA star Stephen Curry announced in December last year is now bearing fruit, as the partners announced a new collaboration with Sesame Street. The Curry Brand, powered by Under Armour, is launching a seven-part footwear collection that brings the spirit of Sesame Street’s Muppets to the basketball court. Curry, a father to three kids … [Read more...] about Celebrity Licensing: Stephen Curry and Under Armour Drop Sesame Street Collection
Character Licensing: Playmobil Makes An Aston Martin DB5 For Bond … James Bond
Just in case you need a toy car with machine guns, bulletproof bulkheads, and ejector seats, Playmobil has you covered with an authentic replica of the legendary Aston Martin DB5 from Goldfinger. The car is synonymous with the 007 film series, and other than possibly the Batmobile, is certainly the most famous automobile in film history. Thanks to a licensing deal brokered for … [Read more...] about Character Licensing: Playmobil Makes An Aston Martin DB5 For Bond … James Bond
Trademark Licensing: Craftsman Partners With Acurite On Branded Home and Weather Monitors
The tool and DIY giant CRAFTSMAN has partnered with North America’s number one weather monitoring brand, AcuRite, to launch a range of home and weather monitoring products. The licensing agreement was brokered by Beanstalk, CRAFTSMAN’S global brand licensing agency. The new line will include multiple home and weather monitoring products, including the following for home … [Read more...] about Trademark Licensing: Craftsman Partners With Acurite On Branded Home and Weather Monitors
Asembl Appoints Wendy Garth as Brand and Licensing Director
Appointment Coincides with Asembl Welcoming Fleur Harris to Global Client Portfolio Australia design, lifestyle and FMCG licensed brand extension agency Asembl has announced the appointment of Wendy Garth to the newly created position of Brand & Licensing Director – Design. Garth will drive the development of the agency’s new Fashion and Design division, which launches … [Read more...] about Asembl Appoints Wendy Garth as Brand and Licensing Director
Sustainability In Licensing: Mattel Exceeds Sustainability Goals For Packaging
Mattel continues to make huge strides toward a sustainable business model, saying the company exceeded its 2020 goal to achieve and maintain 95% recycled or FSC-certified content in the paper and wood fiber used in its products and packaging. The play and entertainment company says it managed to source 97% of its content for products and packaging from recycled materials or … [Read more...] about Sustainability In Licensing: Mattel Exceeds Sustainability Goals For Packaging
Housewares Licensing: Hedley & Bennett Unveil Some Rockin’ Grateful Dead Aprons
By Gary Symons TLL Editor in Chief Hedley & Bennett, the brand known for their beautifully designed, pro-quality aprons and kitchen gear, has teamed up with iconic rock band the Grateful Dead to release a limited-edition collection of psychedelic aprons using the band’s famous dancing bears. If you've never seen a Hedley & Bennett apron, you can see them often on Top … [Read more...] about Housewares Licensing: Hedley & Bennett Unveil Some Rockin’ Grateful Dead Aprons
Streaming Wars: Netflix Fires Back At Amazon With Walmart Merchandise Deal
By Gary Symons TLL Editor in Chief The world's leading streamer Netflix has signed a key deal with retail giant Walmart to market merchandise based on popular shows on its service. Experts in the licensing industry believe the move is partly a long-planned expansion of Netflix's already announced Consumer Products strategy, but also a response to moves made by competitor Amazon … [Read more...] about Streaming Wars: Netflix Fires Back At Amazon With Walmart Merchandise Deal
David Sprei Hired To Head Penguin Ventures
Penguin Random House Children’s Appoints New Commercial Director for Penguin Ventures to Drive Opportunities for Growth and Innovation Children's literature giant Penguin Random House Children's has tagged a high ranking ViacomCBS executive as the new head of Penguin Ventures. The company says David Sprei will be joining Penguin Random House Children’s as Commercial Director … [Read more...] about David Sprei Hired To Head Penguin Ventures
Pet Licensing: Banana Boat Going To The Dogs With New Deal
G Mason Group Partners with Banana Boat Sunscreen to Launch Gear and Suncare Products for Pets Banana Boat, one of the world's leading sunscreen makers, is now working on a line of sun care and outdoor gear products for dogs and other pets. Edgewell Personal Care, a leading consumer products company and owners of Banana Boat, announced it has selected G Mason Group to develop … [Read more...] about Pet Licensing: Banana Boat Going To The Dogs With New Deal