PlayMonster has expanded its partnership with Hasbro by entering into a deal with Playskool, that will see PlayMonster strategically grow its preschool category in 2022 and beyond. Both companies will work together to expand and broaden the Playskool brand, bringing new ways to learn and play within the Playskool portfolio, while reimagining Playskool’s most beloved, nostalgic … [Read more...] about PlayMonster Working With Hasbro On Playskool Brands
How LEGO’s Monkie Kid Deal With Amazon Could Change Toy Licensing
By Gary Symons TLL Editor in Chief. LEGO is taking its first steps in a partnership with Amazon Kids+, as the hit Asian series Monkie Kid debuted on the streamer on Sept. 9. And that deal is much more than just a content agreement. In fact, it could point to a huge advantage for Amazon that changes the way toy companies look at content and product licensing, and who they choose … [Read more...] about How LEGO’s Monkie Kid Deal With Amazon Could Change Toy Licensing
Kindi Kids And DNC Making Meal Times Fun
Bulldog inks a new deal with DNC for homewares based on the preschool sensation As part of its growing consumer products program, Bulldog Licensing has signed DNC as licensing partner for the hit preschool doll and YouTube hit, Kindi Kids. The deal will see DNC creating a range of products based on the bobble-headed dolls, including lunch bags and coolers, drinkware, food … [Read more...] about Kindi Kids And DNC Making Meal Times Fun
Licensing Writer Robert Hutchins Tagged As Editor For Products Of Change
By Gary Symons TLL Editor in Chief The veteran licensing industry reporter and editor Robert Hutchins has joined Products of Change (PoC) in the newly created role of Editor and Community Manager. Hutchins (above left) was the editor for both ToyNews and Licensing.biz, both of which are widely read publications in the licensing industry. Now, Hutchins is joining the team at … [Read more...] about Licensing Writer Robert Hutchins Tagged As Editor For Products Of Change
US Army Marches Into Licensing Deal With Crocs
The U.S. Army has licensed the footwear brand Crocs to produce Army-branded Jibbitz charms allowing Americans to show their pride in the Armed Forces. Jibbitz charms are small decorations that can be added to Crocs, as seen in the photo above, allowing wearers to personalize their footwear. The company sells a wide range of Jibbitz charms on its website. In a deal brokered by … [Read more...] about US Army Marches Into Licensing Deal With Crocs
Mattel Adds Diversity To Masters Of The Universe
Mattel is making it clear that Black Toys Matter, adding black character Sun-Man to its Masters of the Universe toy and entertainment brand. The new character Sun-Man is part of the Rulers of the Sun collection, and will be the first Black superhero in the fictional world of Eternia, as a powerful ally to title character He-Man. The announcement took place Saturday morning at … [Read more...] about Mattel Adds Diversity To Masters Of The Universe
Dim Mak Teams Up On Anime Fashion Line Based on Bleach
Steve Aoki’s fashion and record label Dim Mak has teamed up with VIZ Media to release the official DIM MAK x BLEACH collaboration, a limited edition line-up of anime inspired tees and hoodies featuring original art from the iconic series Bleach. Tite Kubo’s long-running fantasy-adventure Bleach is one of the world's most popular and influential anime series, and is known as … [Read more...] about Dim Mak Teams Up On Anime Fashion Line Based on Bleach
Babar ‘Makes a Racket’ With Rowing Blazers’ Tennis Collection
Rowing Blazers and FILA have teamed up with kids' entertainment company Nelvana and The Clifford Ross Company to launch a limited-edition, tennis-inspired capsule collection featuring the beloved children’s literary character, Babar the Elephant. Rowing Blazers has collaborated with both brands over the last year, and this drop marks the continuation of those … [Read more...] about Babar ‘Makes a Racket’ With Rowing Blazers’ Tennis Collection
Kristen Gray Promoted to Lead Konami Cross Media
Konami Digital Entertainment has appointed Kristen Gray to run its New York-based Konami Cross Media division. Gray, who previously worked for Konami as General Manager and Senior VP of Operations, will succeed Yuta Kose, who has been named President of Los Angeles-based Konami Digital Entertainment, Inc. Konami says Gray has a proven track record of success working with its … [Read more...] about Kristen Gray Promoted to Lead Konami Cross Media
Ray-Ban Smart Glasses Put the ‘Face’ Into Facebook
By Gary Symons TLL Editor in Chief Facebook is getting into the smart glasses business in a big way, partnering with the premiere shades company Ray-Ban to release a line called Stories. The release of the stylish line of smart glasses is part of Facebook's plan to become even more present in people's lives than it is already. Facebook will be with you on your smart phone, on … [Read more...] about Ray-Ban Smart Glasses Put the ‘Face’ Into Facebook