Sony Pictures Entertainment took a major step to become the leader in the world of anime, completing its planned acquisition of Crunchyroll. Sony acquired Crunchyroll from AT&T through its Funimation Global Group, which is already one of the world's largest anime entertainment companies, for over $1 billion. Funimation is a joint venture between SPE and Sony Music … [Read more...] about Sony’s Funimation Acquires Crunchyroll from AT&T
Hoonigan Racing Brand Adds New Licensees
The racing brand Hoonigan says it has signed three new licensing partners for its brand of vehicular insanity. One of the leading automotive lifestyle brands and a major automotive influencer on YouTube, Hoonigan has launched programs with Hopkins Manufacturing for automotive accessories, Kustom Yard for select apparel and accessories, and Thunder Tiger for remote control … [Read more...] about Hoonigan Racing Brand Adds New Licensees
CAA-GBG To Rep Sesame Street In South Korea and Southeast Asia
Sesame Workshop has appointed CAA-GBG Global Brand Management Group as its new licensing agent for Sesame Street in South Korea and Southeast Asia. Under the agreement, CAA-GBG will work to extend the Sesame Street brand licensing program into new categories, including educational and children’s licensed product opportunities. CAA-CBG is a joint venture between Global Brands … [Read more...] about CAA-GBG To Rep Sesame Street In South Korea and Southeast Asia
Toy Industry Sizzles As Pandemic Smolders
By Gary Symons TLL Editor in Chief There are many industries that have suffered through the pandemic, but the toy industry is not one of them. According to in-depth research released by The NPD Group, toy sales soared once more in the first half of 2021, despite a very strong showing in 2020. The NPD Group typically examines 12 global markets, and says this year the toy … [Read more...] about Toy Industry Sizzles As Pandemic Smolders
Helinox and Finisterre Produce Sustainable Camp Chair
Two outdoorsy brands have come together to create a new, sustainable line of collapsible camp furniture. Partners Finisterre and Helinox say they wanted to create a line of products for people who both love being out in nature, and want to protect the environment. Finisterre is a pioneering, sustainable outdoor apparel brand born from a love of cold water surfing, and Helinox … [Read more...] about Helinox and Finisterre Produce Sustainable Camp Chair
Levi Strauss Acquiring Beyond Yoga
The Levi Strauss Company, better known for cowboy-worthy blue jeans, is making a play in the activewear market, as it agreed to buy Beyond Yoga for an undisclosed sum. CNBC reports that, in a deal expected to close by the end of the year, Levi estimates the acquisition will add more than $100 million to its net revenue next fiscal year, and will immediately bolster its … [Read more...] about Levi Strauss Acquiring Beyond Yoga
Getting Buzzed With Buzzfeed Weed
The media company BuzzFeed is releasing its first-ever cannabis product in a licensing deal with California pot grower and retailer NUG. NUG, Inc. is a licensed and vertically integrated California cannabis company and brand. Founded in 2014, NUG controls all aspects of the cannabis product life cycle, taking part in every aspect of the business, including cultivation, … [Read more...] about Getting Buzzed With Buzzfeed Weed
Forever 21 Tries To Enter China Market For Third Time
The fashion brand Forever 21 is rebooting its efforts to establish a presence in China, according to a story broken by Women's Wear Daily. This is the third time Forever 21 has tried to enter the Chinese retail market. The first time was in 2008, but the attempt was short-lived and unsuccessful. The company tried again in 2011 but pulled out in 2019 after disappointing revenue … [Read more...] about Forever 21 Tries To Enter China Market For Third Time
The Point.1888 Launches Marketing Agency
The licensing agency The Point.1888 says it's working to get better results for its clients by launching its own marketing division, called Story.1888. The Point.1888 prides itself on breaking the mold for licensing companies, and in this case obviously feels if you want something done right, you need to do it yourself. As a result, clients will now have the option to use the … [Read more...] about The Point.1888 Launches Marketing Agency
New CEO Coming To Funko, Amid Record Revenues
The leading pop culture consumer products company Funko today announced its executive leadership transition plan, which includes the appointment of Andrew Perlmutter as CEO. Funko says the transition plan is designed to maintain Funko’s creative leadership in the consumer product and licensing sectors, while positioning the company to deliver long-term growth and shareholder … [Read more...] about New CEO Coming To Funko, Amid Record Revenues