Boat Rocker Studios announced this week the signing of six new licensees in the US and Canada for its top-rated preschool show Dino Ranch. The galloping success of the series, set in what Boat Rocker jokingly refers to as a "pre-Westoric" family dinosaur ranch, has sparked intense interest across multiple consumer categories, allowing Boat Rocker to corral multiple deals in … [Read more...] about Boat Rocker Lassos New Licensees For Dino Ranch
St. Andrews Links Tees Off With The Point.1888
The world's most famous golf course, St. Andrews Links, has signed up with The Point.1888 as its brand extension partners. The news comes just weeks after the brand licensing specialist added Williams Racing to its growing roster of sports brands. Hannah Stevens, Head of Retail and Sports continues to grow this important division within the business, which also counts Team GB … [Read more...] about St. Andrews Links Tees Off With The Point.1888
Google Inks 30 News Licensing Deals in India
Google has continued its global program to license news and current affairs content, as part of a campaign to assure lawmakers that it is not threatening the viability of the global news media. As part of that campaign, the global search and content giant has inked agreements with 30 domestic publishers in India, bringing the total number of content deals to roughly 700 … [Read more...] about Google Inks 30 News Licensing Deals in India
Ricky Zoom In Season 2 As Licensing Accelerates
Hasbro's Entertainment One (eOne) studio, is gearing up for the much-anticipated debut of Ricky Zoom's season two through ViacomCBS Networks UK, Nick Jr. and Channel 5’s multiplatform pre-school brand, Milkshake!. The CGI animated series follows Ricky, a speed-loving, adventure-seeking, little red rescue bike who loves to zoom around the fictional British town of Wheelford, … [Read more...] about Ricky Zoom In Season 2 As Licensing Accelerates
Moose Toys Unveils Space Jam Toy Lines
The toy onslaught has begun, as Moose Toys and Warner Bros. Consumer Products have unveiled the full line of toys based on Warner's tentpole movie release, Space Jam: A New Legacy. The film stars NBA star LeBron James and his Tune Squad team, made up of classic characters from the Looney Tunes, as they face down a team of super-enhanced players known as the Goon Squad. Joe … [Read more...] about Moose Toys Unveils Space Jam Toy Lines
WarnerMedia Merges With Discovery in $43 Billion Deal
WarnerMedia and Discovery announced a bold move in the ongoing streaming wars that sees the two companies merging in a $43 billion that cedes majority control to Warner's parent company AT&T. The resulting media conglomerate will act as a new, standalone company to be led by Discovery's president and CEO David Zaslav. The agreement will see AT&T receiving the full … [Read more...] about WarnerMedia Merges With Discovery in $43 Billion Deal
Who’s News: Licensing Veteran Liza Abrams Joins Brand Central
Abrams to head booming trend service and licensing manufacturer representation Brand Central LLC announced this week the hiring of Liza Abrams to the newly created position of Senior Vice President of Manufacturer Representation and Brand Central Insights trend service. Abrams will be based in New Jersey and will report directly to Brand Central CEO Ross Misher. Brand … [Read more...] about Who’s News: Licensing Veteran Liza Abrams Joins Brand Central
EA Tees Off On New Partnership With PGA
Electronic Arts Inc., the leading producer of sports-based video games, has entered into a sweeping partnership with the PGA of America, allowing it to portray all four of the major championships in professional golf. As well, EA's new EA Sports PGA Tour will include members of the Team of 20 PGA Club Professionals, and will feature in-game golf tutorials inspired by real-life … [Read more...] about EA Tees Off On New Partnership With PGA
TOMY Named Master Toy Partner For Netflix Show BUDDI
Producers of the popular Netflix pre-school series BUDDI have signed an agreement making TOMY International the show's Master Toy Partner. The deal was signed by TOMI and production studios Unanico and Raydar Media. BUDDI is an animated series following the adventures of five bright, colorful friends, as they experience the simplest moments of life for the first time. There are … [Read more...] about TOMY Named Master Toy Partner For Netflix Show BUDDI
India’s Tips Industries Licenses Music For YouTube
As the short video wars heat up between TikTok, YouTube Shorts, and Instagram Reels, music labels are enjoying new value for licensing their IP. Now, India's Tips Industries has signed a lucrative deal with Google, allowing users of its YouTube Shorts service to use any music owned by the label. "As part of this deal, Tips will license its large catalogue to YouTube platform … [Read more...] about India’s Tips Industries Licenses Music For YouTube