Hot Summer Trends Summertime is here and consumers are tapping into exciting new trends to make the most of the season. The experiential and LBE industries are heating back up after two summers of restrictions and people are continuing to focus on wellness and mental health. Inclusivity has also been a key trend for brands—highlighting the consumer desire for diverse consumer … [Read more...] about Hot Summer Trends: Wellness, Pickles and Pride
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The Full Wrapup of the 2022 Licensing Excellence Awards
By Gary Symons TLL Editor in Chief The winners of the 2022 Licensing International Excellence Awards were announced at Licensing Expo in Las Vegas last week. The awards honor innovation in the way brands use licensing to further their goals, how licensees develop products, how licensees distribute products, and how retailers spotlight licenses on their shelves. “It’s … [Read more...] about The Full Wrapup of the 2022 Licensing Excellence Awards
Licensing International Excellence Awards Honor Innovation
The winners of the 2022 Licensing International Excellence Awards were announced Thursday at Licensing Expo in Las Vegas. The awards honor innovation in the way brands use licensing to further their goals, how licensees develop products, how licensees distribute products, and how retailers spotlight licenses on their shelves. “It’s inspiring to see the quality of work … [Read more...] about Licensing International Excellence Awards Honor Innovation
Loyalty Partner for Miraculous across EMEA
By Allison Watkinson TLL Reporter Independent animation studio ZAG has signed an agreement with TCC Global as the exclusive loyalty partner for Miraculous: Tales of Ladybug and Cat Noir in the EMEA region. “TCC Global is well-known for creating well-designed loyalty campaigns that excite shoppers and reward loyalty in meaningful ways,” said Julian Zag, EVP Global Operations … [Read more...] about Loyalty Partner for Miraculous across EMEA
Popeye Sails Into New Territories
By Allison Watkinson TLL Reporter King Features Syndicate has announced expansion into new territories for its iconic comic characters, Popeye and Olive Oyl. Building upon its already successful global licensing program, King Features has signed several new agents to support growth in the new territories which include J&M Brands in Benelux, Wildbrain CPLG in the Middle … [Read more...] about Popeye Sails Into New Territories
Ariella Maizner Partners With IMG To Develop Theme Brand
By Allison Watkinson TLL Reporter Fashion designer Ariella Maizner has partnered with IMG to expand her popular THEME brand into new products and categories. IMG will accomplish this brand expansion through selective licensing partnerships and retail collaborations. The multi-year agreement will see IMG work with Ariella to extend the THEME brand with partnerships in … [Read more...] about Ariella Maizner Partners With IMG To Develop Theme Brand
The Latest Deals, Developments and Dancing From Licensing Expo
By Gary Symons TLL Editor in Chief And we're back. Licensing Expo returned in style on May 24, with thousands of licensing professionals flooding the show floor at the Mandalay Bay Convention Centre. Attendees were hot on the trail of deals and colleagues separated by the pandemic for two years shared drinks and laughs well into the night, as the Expo after party rocked the … [Read more...] about The Latest Deals, Developments and Dancing From Licensing Expo
ZAG to Unveil the New Animated Musical ‘Melody’ at Licensing Expo 2022
By Allison Watkinson TLL Reporter Independent animation studio ZAG has partnered with Cross Creek Pictures to produce the animated musical Melody. Melody will be created and directed by Jeremy Zag. ZAG will debut the film to potential licensing partners at the 2022 Licensing Expo this week in Las Vegas Cross Creek Pictures is an award-winning, independent production studio. … [Read more...] about ZAG to Unveil the New Animated Musical ‘Melody’ at Licensing Expo 2022
Earthbound Brands: HipDot Launches Girl Scout Cookie-Themed Makeup Collection
By Allison Watkinson TLL Reporter HipDot has been granted a license from Girl Scouts of the USA for a limited-edition makeup collection inspired by the organization’s most-loved cookie varieties. The licensed makeup line includes two scented eyeshadow palettes, three lipsticks, two custom-designed eye brushes, and a collector’s box. “We are thrilled to see our cookie colors … [Read more...] about Earthbound Brands: HipDot Launches Girl Scout Cookie-Themed Makeup Collection
Hasbro Inc Acquires the Digital RPG Toolset and Game Companion, D&D Beyond
By Allison Watkinson TLL Reporter Hasbro, Inc. has announced the completion of its licensing acquisition of D&D Beyond from Fandom, Inc. D&D Beyond is the massively popular digital RPG toolset and game companion to the iconic fantasy franchise, Dungeons & Dragons. It features online versions of the official Dungeons & Dragons fifth edition books, as … [Read more...] about Hasbro Inc Acquires the Digital RPG Toolset and Game Companion, D&D Beyond