The esports company Dignitas, a division of New Meta Entertainment, has announced a partnership with the US Air Force. Under the agreement, the USAF becomes the Official Military Service Partner of Dignitas, and will work alongside Dignitas to showcase the entities’ shared competitive spirit through educational, inspirational, and interactive content featuring Dignitas … [Read more...] about US Air Force Takes Wing With Dignitas For Esports
Non-profits
Museum Installs World of Warships Video Games On HMS Belfast
Wargaming, the developer and publisher of the popular combat video game, World of Warships, has commandeered HMS Belfast to open a new gaming room for fans of the franchise, in a new partnership with Imperial War Museums. The video gaming room opened to the public July 8 in accordance with the UK's pandemic reopening plan. Visitors are being invited to the newly refurbished … [Read more...] about Museum Installs World of Warships Video Games On HMS Belfast
OceanX Takes Over Crayola Experience
Crayola and OceanX Announce Partnership to Educate and Inspire the Next Generation of Ocean Explorers Crayola, the premier children’s creativity brand, and OceanX, a leading global non-profit ocean exploration organization, are partnering to bring the wonders of the ocean to the next generation through imagination and creativity in the first collaboration of its type for both … [Read more...] about OceanX Takes Over Crayola Experience
Sony Creative Products Repping Sesame Street in Japan
Sesame Workshop has named Sony Creative Products as its sole licensing agent in Japan for its popular Sesame Street brand. Sesame Street is the pioneering children’s television program that has been teaching kids their ABCs for over 50 years. The show began in 1969 when the program’s creators had the innovative idea of using the emerging technology of television to educate … [Read more...] about Sony Creative Products Repping Sesame Street in Japan
Italian Football Star Joins 44 Cats For Charity Initiative
It's hard to say which Italians love more—cats or football—but you certainly can't go wrong combining the two, as the charity Italia Gattastica has done in a licensing deal between Italian National Team champion Marco Verratti and the four feline protagonists from the popular show 44 Cats. The partnership was formed as the UEFA European Football Championship is around the … [Read more...] about Italian Football Star Joins 44 Cats For Charity Initiative
FanGirl Inks Opal Lee Deal Ahead of Juneteenth Events
The non-profit Unity Unlimited, Inc. and the 94-year-old social impact leader Opal Lee have selected FanGirl Consulting and Brand Management to develop brand strategies for the following areas: Consumer Products licensing, Brand Partnerships, and Sponsorship activations. Juneteenth, also known as Emancipation Day and celebrated on June 19th, is the oldest nationally celebrated … [Read more...] about FanGirl Inks Opal Lee Deal Ahead of Juneteenth Events
Keen Shoes and Jerry Garcia Take On Climate Change, In Style
Shoemaker KEEN and the Jerry Garcia Family have expanded the company's branded collection of sandals and sneakers, featuring Jerry Garcia's artwork, in a campaign to save the Tongass temperate rainforest. The Tongass is considered the largest remaining temperate rain forest in the world, and KEEN is now auctioning off the #420 individually numbered collector’s limited-edition … [Read more...] about Keen Shoes and Jerry Garcia Take On Climate Change, In Style
Retail Sales of Licensed Merchandise, Based on Non-Profit Properties, U.S. & Canada
Streaming & Experiential Power Up
DreamWorksTV, a division of Awesomeness that creates family-friendly digital content distributed via YouTube, partners with Amazon to launch its first subscription offering. The individual OTT network will offer exclusive programming including Schneck & Eck Crack The Case, Action Figures In Action, Secret Agent Challenge, and Neighborhood Super Watch. Global streaming … [Read more...] about Streaming & Experiential Power Up
TLL’s Guide to Non-Profit-based Properties
Technically, a non-profit is defined by its status as a charitable institution. However, within that broad categorization, non-profit licensing programs tend to focus on healthcare, environmental/nature, animal rescue, and relief/social service organizations. Some non-profit organizations fall into other licensing sectors; non-profit museums are categorized under “Art” and … [Read more...] about TLL’s Guide to Non-Profit-based Properties