By Gary Symons TLL Editor in Chief Hormel Foods have created a new line of peanut butter flavored snacks based on Girl Scout cookies. The makers of Skippy peanut butter have created three new variations of its P.B. Bites, all featuring flavors inspired by the Girl Scout Cookies. The deal was brokered by Earthbound Brands, the licensing agency for Girl Scouts of the … [Read more...] about Earthbound Brokers Skippy Deal for Girl Scouts as Program Sees Continued Growth
Corporate
JPatton: The Company That Fiercely Protects Your Brand
Leader in Brand Protection Showing Off New Licensing Management System at BLE By Gary Symons TLL Editor in Chief In the world of licensing, nothing is more important than protecting your brand. But according to Franco Diaz (at right in above photo, with VP Pete Reyes) of the brand protection technology manufacturer JPatton, many brand owners don’t invest in brand … [Read more...] about JPatton: The Company That Fiercely Protects Your Brand
Tea Forté Releases Collection in Stylish Tribute to Frank Lloyd Wright
By Gary Symons TLL Editor in Chief The company that turns tea into an art form, Tea Forté, has released a collection in partnership with The Frank Lloyd Wright Foundation. Frank Lloyd Wright, of course, is among the most celebrated architects and designers of all time, and the new collection is being unveiled as an exclusive collaboration celebrating design, … [Read more...] about Tea Forté Releases Collection in Stylish Tribute to Frank Lloyd Wright
Eastman Kodak and GDB International Announce Licensing Agreement For Kodak Paint Products
By Allison WatkinsonTLL ReporterEastman Kodak Company has granted GDB International the exclusive licensing rights to create a collection of Kodak branded architectural paint products. Under the terms of the agreement, GDB International will be responsible for manufacturing and marketing an extensive range of licensed Kodak Paints and Coatings. “We are excited to engage with … [Read more...] about Eastman Kodak and GDB International Announce Licensing Agreement For Kodak Paint Products
Food Licensing: Pringles Goes Upscale With TikTok-Inspired Caviar Collection
By Gary Symons TLL Editor in Chief Pringles is making a bold move into the luxury food market, thanks to a delicious collaboration with The Caviar Co. The partnership was brokered by Kellogg’s exclusive global food and beverage licensing agency, Beanstalk. The partnership will see the companies pairing Pringles with caviar in what will be billed as the '‘Crisps and … [Read more...] about Food Licensing: Pringles Goes Upscale With TikTok-Inspired Caviar Collection
Special Report: TikTok Shop Takes Shoppers ‘From Content to Cart’
By Gary Symons TLL Editor in Chief There's a saying in the media that argues, "content is king." According to the social media giant TikTok, that saying may also apply to retail. On Sept. 12, TikTok released a statement that promises to change the world of retail and advertising forever, while sending chills down the spines of retail giants like Walmart and Amazon. It will … [Read more...] about Special Report: TikTok Shop Takes Shoppers ‘From Content to Cart’
Spirit Halloween Goes Beyond ‘Pumpkin Spice’ With Kung Fu Tea Collab
By Gary Symons TLL Editor in Chief Perhaps its part of the Ryan Reynolds-fueled pumpkin spice backlash, but whatever the reason, Spirit Halloween has opted to release a much more terrifying beverage costume for the upcoming spooky season. Spirit Halloween and Kung Fu Tea are joining forces to serve up new treats for fans, and there's no pumpkin spice in sight. The deal … [Read more...] about Spirit Halloween Goes Beyond ‘Pumpkin Spice’ With Kung Fu Tea Collab
Evergreen Licensing Launches Exciting New Snack: Hostess Popcorn!
The new light and crispy snack is currently available in two great flavors: Hostess Twinkies and Hostess Ding Dongs Evergreen Licensing announced today the company has added the iconic Hostess Twinkies and Hostess Ding Dongs brands, from Hostess Brands Inc. to its lineup in the fast-growing licensed popcorn category. “We are very proud to work with the Hostess Brands … [Read more...] about Evergreen Licensing Launches Exciting New Snack: Hostess Popcorn!
Toikido Smashlings Guarantee Some Cheesy Content in Chuck E. Cheese Deal
By Allison Watkinson TLL Reporter Toikido has entered a licensing partnership with Chuck E. Cheese for an in-store and online promotional campaign focused on the Piñata Smashlings Roblox game. The new collaboration will enable players of the Piñata Smashlings Roblox game to engage with licensed Chuck E. Cheese characters as in-game Smashlings. This licensing … [Read more...] about Toikido Smashlings Guarantee Some Cheesy Content in Chuck E. Cheese Deal
Women in Toys Mourns Loss of Past President Joan Packard Luks
It is with heavy hearts that Women in Toys, Licensing & Entertainment announces the passing of our beloved past president, Joan Packard Luks. Joan was a revered licensing executive, mentor to many, and an industry luminary. Her radiant spirit and warm demeanor made everyone who knew her feel like family. Joan passed away on Tuesday, Sept. 5, leaving behind a profound legacy … [Read more...] about Women in Toys Mourns Loss of Past President Joan Packard Luks