By Gary Symons
TLL Editor in Chief
Hormel Foods have created a new line of peanut butter flavored snacks based on Girl Scout cookies.
The makers of Skippy peanut butter have created three new variations of its P.B. Bites, all featuring flavors inspired by the Girl Scout Cookies.
The deal was brokered by Earthbound Brands, the licensing agency for Girl Scouts of the USA.
The portable, pop-in-your-mouth sized snack is described as offering “a whole new indulgent taste experience for Girl Scout Cookie lovers that tastes like dipping those beloved cookies into a fresh jar of creamy Skippy peanut butter, creating an irresistible treat that is sure to please.”
The new bite-size snacks come in three different flavors: Coconut Caramel, Chocolate Peanut Butter and Adventurefuls.
“The new Skippy P.B. Bites offer Girl Scout Cookie fans a new way to enjoy the flavors of their favorite cookies, combined with Skippy peanut butter, in this delicious bite-size snack,” said Kelsey Tynan, Skippy senior brand manager. “The new Girl Scout products will not only deliver a delicious treat to millions of Skippy fans nationwide, but they will also shine a spotlight on this exceptional organization that powers life-changing experiences for girls.”
Each Girl Scout Cookie inspired flavor variety features a crunchy center with a soft, non-sticky peanut butter coating for easy on-the-go snacking.
Coconut Caramel, reminiscent of a favorite Girl Scout cookie variety, features a chocolatey cookie center, encased in a velvety coating of Skippy peanut butter. This bite is perfectly flavored with notes of toasted coconut and caramel and finished with real toasted coconut flakes.
Chocolate Peanut Butter, inspired by another classic Girl Scout cookie flavor, is a delectable treat boasting a vanilla cookie center wrapped in a coating of Skippy peanut butter and rolled in luscious milk chocolate.
Adventurefuls are inspired by their namesake: the popular Adventurefuls cookie. This delicious flavor boasts a chocolatey cookie center enveloped in a tantalizing peanut butter coating with hints of caramel and tossed with sea salt and brownie dust.
“Seeing some of the most beloved Girl Scout cookie flavors paired with a brand like Skippy is a wonderful tribute to the Girl Scout movement, which has encouraged millions of girls to embrace entrepreneurism through our cookie program,” said Wendy Lou, chief revenue officer of Girl Scouts of the USA.
New Skippy Girl Scout P.B. Bites will be available for purchase at retailers nationwide starting in October. For more information about the Skippy Girl Scout P.B. Bites, visit peanutbutter.com.