By Gary Symons
TLL Editor in Chief
Pringles is making a bold move into the luxury food market, thanks to a delicious collaboration with The Caviar Co.
The partnership was brokered by Kellogg’s exclusive global food and beverage licensing agency, Beanstalk.
The partnership will see the companies pairing Pringles with caviar in what will be billed as the ‘‘Crisps and Caviar Collection’, expertly pairs crisps and caviar for a truly chic snack combo.
The Pringles and caviar combination is intended to mark the epitome of quiet luxury snacking, inspired by an online buzz by fans who have combined the two products.
“From TikTok reviews to reality TV housewives, the nation is craving Pringles and caviar – and in true Pringles fashion, we’re satisfying the caviar-curious,” said Mauricio Jenkins, US marketing lead for Pringles. “Our partnership with The Caviar Co. not only embraces the trending snacking behavior in an approachable manner, but expertly curates our beloved crisp flavors with this seafood delicacy for a Pringles tasting experience unlike one you’ve ever had before.”
Inspired by the online enthusiasm, the two companies united their culinary talents to craft a first-of-its-kind collection, which will bring this luxurious snacking trend to the masses, and elevate everyday occasions. Expertly pairing Pringles Original, Sour Cream & Onion and BBQ flavors with The Caviar Co.’s Classic White Sturgeon Caviar and Smoked Trout Roe, the collection features three ‘Crisps and Caviar’ kits with must-taste flavor combinations.
Fans can select from three kit offerings each stocked with a gold collectable caviar keychain to open tins, and two spoons to enjoy this trendy snack at home or on-the-go, with prices ranging from $49 to $140.
Pringles x The Caviar Co. Smoky Shores ($49): Pringles Sour Cream & Onion expertly pairs with The Caviar Co.’s smoky and savory Smoked Trout Roe and decadent crème fraîche for a bright, tangy and balanced tasting experience. Plus, the kit is equipped with a Mr. P bow tie-inspired serving tray to showcase your culinary creations and enjoy on-the-go.
Pringles x The Caviar Co. Salt of The Sea ($110): For a harmonious blend of crunchy, creamy and salinity, top Pringles Original with The Caviar Co.’s buttery Classic White Sturgeon Caviar and rich crème fraîche; enjoy on the Mr. P bow tie-inspired serving tray for peak presentation.
Pringles x The Caviar Co. ‘Crisps and Caviar’ Flight ($140): Can’t decide between the two? We’ve got you covered with a full flavor flight of Pringles Original, Sour Cream & Onion and BBQ to pair with The Caviar Co.’s Classic White Sturgeon Caviar and Smoked Trout Roe and enjoy all six of the must-taste flavor combinations.
No matter how snacking enthusiasts mix and match flavors, they’ll relish in the light texture, balanced flavor and uniform hyperbolic paraboloid shape of Pringles that perfectly complements this oceanic delight.
“Pringles and caviar are the high-low snack the world didn’t know we needed, but the combination is simply delightful,” said Petra Higby, chief executive officer and founder of The Caviar Co. “We expertly paired our high-quality, sustainably sourced caviar and roe with Pringles flavors that complement each other in taste, aroma and texture. The result is a must-try collection that takes the guesswork out of pairing and serving caviar, is sure to elevate any occasion, and brings your caviar dreams to life.”
The Caviar Co. is a San Francisco-based purveyor of fine caviar and roe, founded by two sisters in 2015 with a mission to provide unsurpassed caviar collections with quality, integrity, and sustainability. The company offers twelve varieties of caviar and roe ranging from moderately-priced options for novice consumers to the highly coveted Osetra, catering to caviar connoisseurs. All products can be purchased online, in-store at The Caviar Co.’s San Francisco location, or enjoyed on-premise at the Tiburon Caviar & Champagne Lounge. For more information, visit thecaviarco.com
The new collection became available on September 19, and fans can visit PringlesandCaviar.shop to choose their own flavor journey and purchase the limited-edition ‘Crisps and Caviar Collection’. Kits start at $49, with limited quantity daily drops available while supplies last.