The Licensing Letter

Corporate

Metaverse Licensing: Barbie Joins Collaboration With Forever 21 and VBG on Roblox

By Gary Symons TLL Editor in Chief The metaverse licensing company Virtual Brands Group is on a roll. After winning a coveted Licensing Excellence award for its collaboration with Forever 21 and Roblox, Virtual Brands Group and Forever 21 have landed a metaverse collaboration with Mattel's Barbie. The new limited-edition collection includes a range of on-trend vintage style … [Read more...] about Metaverse Licensing: Barbie Joins Collaboration With Forever 21 and VBG on Roblox

Def Leppard Toasts Anniversary With Licensed Gin Products

By Gary Symons TLL Editor in Chief Rock legends Def Leppard are marking their 45th anniversary by releasing two premium gin products with Brands for Fans. The Rock of Ages hitmakers partnered with its licensing agency Epic Rights and Brands for Fans to develop the new products, which will be named after two songs from their album Hysteria: Animal and Rocket. With this Def … [Read more...] about Def Leppard Toasts Anniversary With Licensed Gin Products

Commentary: Why You Should Target Games For Your Intellectual Property

Commentary: Why You Should Target Games For Your IP at Licensing Expo 2022 Featured Content From Layer Licensing Licensing Expo is a fantastic event to find new licensing opportunities for your IP. Licensing professionals from more than 70 countries came together in Las Vegas at the end of May in search of potential partners to buddy up with—though, it’s easy to overlook … [Read more...] about Commentary: Why You Should Target Games For Your Intellectual Property

CAA Adds Some Vroom to McLaren’s Global Licensing Program

By Allison Watkinson TLL Reporter CAA Brand Management has been appointed by luxury car manufacturer, McLaren Automotive, to support its global consumer product licensing and brand extension program. Under the terms of the multi-year agreement, CAA Brand Management will assist McLaren in extending its consumer products programs into new territories, with a primary focus on … [Read more...] about CAA Adds Some Vroom to McLaren’s Global Licensing Program

Wedding Woes: Elvis Leaves the Chapel in Licensing Spat

By Gary Symons TLL Editor in Chief Elvis might not be leaving the building, but he is leaving the chapel, leaving Las Vegas' billion dollar wedding business all shook up. Authentic Brands Group warned Las Vegas chapels of legal action should they continue holding Elvis-themed weddings. “This couldn’t hit at a worse time; it’s not a good thing,” said Clark County Clerk Lynn … [Read more...] about Wedding Woes: Elvis Leaves the Chapel in Licensing Spat

Available Licenses: Lifetime Launches Program For Its BUILT Brand

By Allison Watkinson TLL Reporter Lifetime Brands, Inc. has announced the launch of a fully integrated home goods licensing program for its BUILT brand. The BUILT brand is well-known as a designer of insulated lunch bags, soft coolers, hydration bottles, food storage, and travel accessories. BUILT products are available at all channels of distribution, including online, … [Read more...] about Available Licenses: Lifetime Launches Program For Its BUILT Brand

Licensing International Excellence Awards Honor Innovation

The winners of the 2022 Licensing International Excellence Awards were announced Thursday at Licensing Expo in Las Vegas. The awards honor innovation in the way brands use licensing to further their goals, how licensees develop products, how licensees distribute products, and how retailers spotlight licenses on their shelves. “It’s inspiring to see the quality of work … [Read more...] about Licensing International Excellence Awards Honor Innovation

Earthbound Brands: HipDot Launches Girl Scout Cookie-Themed Makeup Collection

By Allison Watkinson TLL Reporter HipDot has been granted a license from Girl Scouts of the USA for a limited-edition makeup collection inspired by the organization’s most-loved cookie varieties. The licensed makeup line includes two scented eyeshadow palettes, three lipsticks, two custom-designed eye brushes, and a collector’s box. “We are thrilled to see our cookie colors … [Read more...] about Earthbound Brands: HipDot Launches Girl Scout Cookie-Themed Makeup Collection

Flybar, Inc. Announces New Licensing Deal with Hoonigan Industries

By Allison Watkinson TLL Reporter Flybar, Inc. has announced a licensing agreement with Hoonigan Industries to produce a line of automotive toys and outdoor products. The upcoming consumer products line will include radio control vehicles, ride-ons, and playsets. The first collection is being released to all channels of wholesale distribution and is set to hit stores in … [Read more...] about Flybar, Inc. Announces New Licensing Deal with Hoonigan Industries