By Karina Masolova At Brand Licensing Europe, keynote speaker Cassey Ho outlined the history behind her successful merchandising program (over 200 SKUs available from her online store and speciality boutiques). Her key points for building a successful brand—staying true to oneself, listening to the fan community—ring true for all digital celebs TLL identified as licensing … [Read more...] about Social Media Ledger
Celebrity
Digital Celebrities
This chart was first published Feb. 2, 2015 in conjunction with an in-depth analysis of digital social media stars. Last updated: Oct. 9, 2015 … [Read more...] about Digital Celebrities
Licensed Digital Celebrities
By Karina Masolova The licensing industry is looking towards digital celebrities as the new frontier. For the first time, a YouTube celebrity is set to lead the keynote address at Brand Licensing Europe 2015 (BLE) on October 13, 2015. Fitness guru Cassey Ho will take the stage alongside YouTube's Global Head Top Creators, Benjamin Grubbs. You might recall that Grubbs had also … [Read more...] about Licensed Digital Celebrities
Philadelphia Flooded with Pope Products
By Marcy Magiera Updated Sept. 8, 2015 With less than three weeks until Pope Francis arrives on his first apostolic journey to the U.S., Philadelphia is reportedly becoming awash in papal products, both licensed and unlicensed. ‘Pope Rosary? Licensed. ‘Papal bobblehead? Licensed. ‘Pontiff wine glasses, Christmas ornaments, plush dolls, lifesize standees, etc.? All licensed. But … [Read more...] about Philadelphia Flooded with Pope Products
Which Tennis Star Is More Marketable?
By Glenn S. Demby, Esq. Two female tennis players have been rivals for nearly a decade. Although both are popular, one player makes twice as much in annual endorsements. Player A is a 33-year-old American who has: Won 67 career singles titles Won 21 career Grand Slam singles titles, second most for any woman all-time Won 13 career Grand Slam doubles titles Beaten Player B in … [Read more...] about Which Tennis Star Is More Marketable?
Tennis Star Andy Murray Dons Adidas after Signing with Under Armour
By Glenn S. Demby, Esq. Andy Murray easily won his first round U.S. Open match the other night. But if the result was predictable, the footwear was anything but. Murray wore Adidas—this after signing a shoe deal with Under Armour in December. Shades of Raymond Weil brand ambassador Charlize Theron in a Christian Dior watch? Or Jessica Simpson's dissing her own "JS" brand … [Read more...] about Tennis Star Andy Murray Dons Adidas after Signing with Under Armour
Olsen Twins Bring Secondary Fashion Label In-House
By Glenn S. Demby, Esq. Although the "overworked intern" lawsuit is getting all the headlines*, the business move the Olsen twins just made may be a lot more significant in the long-term. Ashley and Mary-Kate Olsen have decided to bring their Elizabeth & James fashion brand in-house. The Olsens launched Elizabeth & James in 2007 as a contemporary spinoff of "The Row," … [Read more...] about Olsen Twins Bring Secondary Fashion Label In-House
EA Brings Bruce Lee Back to Life for UFC Mobile Game
By Glenn S. Demby, Esq. With apologies to the great Ronda Rousey, the biggest star in the EA Sports UFC Mobile game roster may just be a fighter who never even set foot in a UFC octagon—or anywhere else in the last 32 years for that matter. A game feature lets users play as Bruce Lee in four weight divisions. EA is also running a promotion through September 3 allowing users to … [Read more...] about EA Brings Bruce Lee Back to Life for UFC Mobile Game
Westbrook Fragrance Courts Men and Women
By Marcy Magiera Add Oklahoma City Thunder point guard Russell Westbrook to the list of celebrities hoping to revive the licensed fragrance business. Byredo Westbrook Eau de Parfum, from Swedish fragrance house Byredo Parfums, is a unisex scent staking out the high end of the market. An 8-ounce bottle, available exclusively at Barneys New York, is $350. Westbrook, who is known … [Read more...] about Westbrook Fragrance Courts Men and Women
Patrick Kane & the Need for “Morals Clauses” in Celebrity Licenses
By Glenn Demby In June, EA Sports tabbed Chicago Blackhawk Patrick Kane for the cover of its upcoming (Sept. 15) ES Sports NHL 16 game. It seemed the perfect choice. Kane, a 3-time Stanley Cup winner, is handsome, charismatic and, somewhat rare for a hockey star, American. But Kane is now under police investigation for alleged rape in his hometown of Hamburg, NY. So, EA has … [Read more...] about Patrick Kane & the Need for “Morals Clauses” in Celebrity Licenses