The past 12 months have been less than sweet smelling for sales of celebrity-licensed fragrances, but that isn’t deterring companies from bringing new celebrity brands to the already crowded mass market. New Celebrity Fragrances in the Pipeline Parlux Fragrances, a division of specialty and online retailer Perfumania Holdings, is going all in this fall, when it will bring to … [Read more...] about Celebrity-Licensed Perfumes Seek to Reinvigorate Slumping Market
Celebrity
As YouTube Celebrities Gain Influence over Teens, Their Licensing Clout Is Bound to Grow
YouTube stars continue to gain influence over U.S. teens, with the platform’s top creators viewed as much more approachable, authentic and engaging than mainstream celebrities. From a licensing perspective, many of the video platform’s top creators actually have a smaller footprint than their tens of millions of subscribers suggest, and have yet to move beyond the online … [Read more...] about As YouTube Celebrities Gain Influence over Teens, Their Licensing Clout Is Bound to Grow
Digital Deals
By Glenn Demby You Gotta Have Hart: Hannah Hart is the latest YouTube star to cash in on her digital celebrity by inking a multi-year deal with women's multichannel network Kin Community for brand integrations, media opportunities and new programming production. Play Puck!: MLB Advanced Media will pay the NHL $600 million over 6 years for the right to broadcast and stream … [Read more...] about Digital Deals
New Whitney Port Line is a QVC Exclusive
By Marcy Magiera Designer and TV personality Whitney Port has a new apparel line with QVC. Simply called Whitney Port, the seven-piece QVC line includes dresses, sweaters, pants and skirts, each priced below $60. While still channeling Port's "feminine California style with a little New York City edge," the collection is less funky, according to the designer, than Port's higher … [Read more...] about New Whitney Port Line is a QVC Exclusive
The Sweet Smell of Friday: Katy Perry, Nicki Minaj Launch New Perfumes
By Marcy Magiera Singer Katy Perry is in the news for more than her on-and-off relationship with John Mayer, alleged feud with Taylor Swift and attempt to buy a Los Angeles convent. The singer just launched the new fragrance Mad Potion exclusively with a pop-up shop on Twitter's new shopping platform (@katyperrypopup). The $30 vanilla-musk scent is Perry's fourth with licensee … [Read more...] about The Sweet Smell of Friday: Katy Perry, Nicki Minaj Launch New Perfumes
Rihanna Teams for Temporary Tattoos
Speaking of tattoos, pop star Rihanna is teaming with jewelry designer Jacquie Aiche on a collection of jewelry-inspired black and gold temporary tats. The collection, which retails for $19, is being sold exclusively on Aiche’s website. It comes in a seven-sheet set that includes cuticle and knuckle wraps, a DiY chain set, arm bands and chains. The pair is also planning to … [Read more...] about Rihanna Teams for Temporary Tattoos
Ellen DeGeneres Debits Lifestyle Site
Talk TV queen Ellen DeGeneres—ranked America’s favorite TV personality for the past three years by The Harris Poll—became the latest celebrity to launch a website lifestyle collection. eD, on eDbyellen.com, includes home goods, apparel and accessories priced from $25 to $395, all with DeGeneres’s signature casual but tailored and detailed style. Although currently available … [Read more...] about Ellen DeGeneres Debits Lifestyle Site
Hudson Launches Fab Men’s Line
Actress Kate Hudson’s Fabletics line of fashion athletic wear for women just got a sibling. FL2 is hudson’s new men’s line, repped by spokesman Oliver hudson, Kate’s brother. FL2, like Fabletics, is available online on a subscription basis, with “VIP members” getting a monthly outfit for a discounted price. … [Read more...] about Hudson Launches Fab Men’s Line
Klum Speads Color From Down Under
Heidi Klum is ready to import her colorful line of men’s underwear, HK Man, to the U.S., she told WWD in a recent interview. HK Man was launched in Australia and New Zealand and is currently available in the U.S. online via www.heidiklumintimates.com. The site also teases a pending expansion of Klum’s lingerie brands to Europe. Bendon manufactures HK Man, as well as Heidi Klum … [Read more...] about Klum Speads Color From Down Under
Jillian Michaels Gets a New Licensing Agent
Trainer and life coach Jillian Michaels, from NBC’s The Biggest Loser, signed with Shark Branding to license her brand for categories including swimwear, eyewear, fragrance, cosmetics, skincare, hair care, food appliances, and household cleaning products in North America. Shark Branding will work with Michaels’s company, Empowered Media, to ramp up licensing activity in North … [Read more...] about Jillian Michaels Gets a New Licensing Agent