There are few companies that have historically done a better job of branding their inventions than Wham-O, and now Anjar Co. and Becker Associates has been given the weighty responsibility of licensing and commercializing brands like Hula Hoop, Hacky Sack, Boogie Board, and Frisbee, among many others. It's a mark of Wham-O's success in creating successful new products that … [Read more...] about Wham-O Appoints Global Licensing Agency
Toys and Games
Aardman Secures Two Licensing Deals for Robin Robin
The animation studio Aardman, which got its start with the celebrated Wallace and Gromit series, has secured two new licensing deals for its new animated musical special Robin Robin. Aardman this week announced it has reached an agreement with Macmillan Children’s Books for publishing and Aurora World for plush. Robin Robin is a 30-minute festive holiday special, created by … [Read more...] about Aardman Secures Two Licensing Deals for Robin Robin
The Point.1888 Inks Toy Partner for Moonbug Entertainment
The licensing agency The Point.1888 has announced the signing of an agreement making Character Options the Master Toy Partner for Moonbug Entertainment's Morphle brand in EMEA and Australia. The deal comes just a few months after The Point.1888 announced multiple major licensee partnerships for two of Moonbug Entertainment Ltd.’s other world-famous brands, Cocomelon and … [Read more...] about The Point.1888 Inks Toy Partner for Moonbug Entertainment
Gift Retailer Moonpig Goes Big With LEGO
The British gift company Moonpig says it's expanding its offering through a major deal with LEGO to make branded gifts available to its customers. The agreement marks the largest ever branding launch on the AI-powered e-commerce site, the company says. The new range of more than 50 different products with 13 different themes is already available through the Moonpig.com … [Read more...] about Gift Retailer Moonpig Goes Big With LEGO
Sonic The Hedgehog Celebrates 30 Years
Time flies when you're having fun, and especially if you're super speedster Sonic the Hedgehog, but it's still been 30 years since the iconic game character saw its first game released in 1991. That makes this a year of celebration and licensing opportunities for Sonic, as Sega is planning with a film sequel, a new series, and a variety of product deals. Depending on the … [Read more...] about Sonic The Hedgehog Celebrates 30 Years
Hasbro’s Finn Arnesen Joins Games Workshop
The Games Workshop Group is diving even deeper into the entertainment business, announcing the appointment of former Hasbro Studios SVP Finn Arnesen as the company's first Head of Entertainment Development. Games Workshop is best known for its Warhammer gaming franchise, and the company also has its own library of novels and short stories based on the game. Arnesen's first … [Read more...] about Hasbro’s Finn Arnesen Joins Games Workshop
LEGO Caps Breakout Year With 13% Growth
By Gary Symons TLL Editor in Chief The LEGO Group has been on a tear throughout fiscal 2020, launching new and innovative products, signing key licensing deals, and continuing its run as one of the world's top kids' entertainment companies. That success has also translated into growing revenue, as the European tosco reported a 13% increase in revenue to $7 billion, at a time … [Read more...] about LEGO Caps Breakout Year With 13% Growth
Funko Ends Strong in Tough Year
The pop culture product company Funko released its fourth quarter results this week, showing a strong finish after a brutal year in which global sales were strongly impacted by the COVID-19 pandemic. While Funko's profitability suffered mightily through most of the year, the company says its recovery in Q4 leads management to predict a dramatic turnaround in 2021, with an … [Read more...] about Funko Ends Strong in Tough Year
Jazwares Extends Fortnite Licensing Deal
Jazwares, a global leader in toys and licensing, today announced its partnership with Epic Games for Fortnite toys and collectibles has been extended through 2025, in a deal brokered by IMG. Starting in January 2022, Jazwares will be the exclusive toy partner for Fortnite action figures four-inches-high and under and their compatible vehicles, play sets, accessories and … [Read more...] about Jazwares Extends Fortnite Licensing Deal
Random House Signs LEGO Book Deal
Random House has signed a deal that will see a major expansion of book titles being published and distributed globally for toy giant LEGO. Under the agreement, Random House Children’s Books will partner with AMEET Publishing, LEGO Publishing’s worldwide strategic partner, to expand the LEGO Books business, said Chris Angelilli, VP & Editor-in-Chief of Licensed Publishing, … [Read more...] about Random House Signs LEGO Book Deal