The Australian-based company Moose Toys has been named the Toy Supplier of the Year by global retail giant Walmart, during its seventh annual Supplier Growth Forum, held virtually on March 3. "It is truly an honor to be recognized with this award by Walmart, who continue to be one of our most valued global partners," said Glenn Abell, president of Moose Toys USA. "Moose first … [Read more...] about Walmart Names Moose Toys ‘Supplier of the Year’
Toys and Games
Cardi B Releases Doll, Then Deactivates Her Twitter Account
By Gary Symons TLL Editor in Chief The famous and sometimes infamous rapper Cardi B has released her own limited edition fashion doll, and within three minutes the doll had sold out, and Cardi B deactivated her Twitter account after a spat with fans. The release of the Cardi B doll was timed to coincide with Women's History Month, and was put out through the newly formed … [Read more...] about Cardi B Releases Doll, Then Deactivates Her Twitter Account
LEGO Takes Kids to the Hundred Acre Wood
LEGO this week launched a superb new product for fans of the Winnie the Pooh books to embrace their nostalgia with a Hundred Acre Wood play set. The set came to life from the mind of super fan Ben Alder who collaborated on the design through the LEGO Ideas program, and was made possible through a licensing partnership with brand owner Disney. Beneath a large oak tree, complete … [Read more...] about LEGO Takes Kids to the Hundred Acre Wood
Startup’s Sales Soar After Sesame Street Deal
The success of innovative startup company Glo underlines the critical importance of seeking out smart licensing deals with popular brands. Glo, a young company based in Starkville, Miss., recently signed a licensing agreement with Sesame Workshop for Glo Pals, an imaginative toy that brightens play and bath time for children, particularly those with autism. Glo Pals were … [Read more...] about Startup’s Sales Soar After Sesame Street Deal
LOL Surprise Joins the Digital Fun With ROBLOX
Two giants of the children's play industry have combined forces in a licensing deal between the gaming platform ROBLOX and the toy franchise LOL Surprise. LOL Surprise Official Party will launch on Roblox’s social gaming platform on April 2, according to a statement to The Licensing Letter from MGA Entertainment. "This past year has found parents discovering new ways to get … [Read more...] about LOL Surprise Joins the Digital Fun With ROBLOX
Special Report: The Future of Hasbro
By Gary Symons TLL Editor in Chief The 'Play and Entertainment' conglomerate Hasbro has for the first time outlined its future plans in a live investor event, and as expected, the news will be game changing for the company and for its licensing partners worldwide. Sit down and grab yourself a coffee or tea, because it's a LOT. At the core of the announcement, Hasbro has … [Read more...] about Special Report: The Future of Hasbro
Peppa Pig Theme Park To Open at LEGOLAND Florida
Thanks to the soaring popularity of Peppa Pig, families will squeal with delight in 2022 as they jump into the playful world of Peppa Pig for an unforgettable day of adventure at the World’s First Peppa Pig Theme Park, built out as part of the LEGOLAND Florida Resort. Designed to be the ultimate day trip for little ones, the all-new standalone theme park will feature multiple … [Read more...] about Peppa Pig Theme Park To Open at LEGOLAND Florida
Hasbro Expands License Deal With Epic Games
Toy and entertainment company Hasbro has announced an expansion of its current licensing program with Epic Games for products based on the Fortnite video game. The deal, announced during Hasbro's Investor Event on Feb. 25, extends the agreement by five years, and expands the deal beyond outdoor play products and tabletop games into item expressions such as collectible action … [Read more...] about Hasbro Expands License Deal With Epic Games
Disney’s Toy Onslaught For Raya and The Last Dragon
It's been a while since a Hollywood tentpole movie has inspired a major launch of new toy lines, but Disney is taking a crack at it as Raya and the Last Dragon debuts on March 5. The COVID-19 pandemic has badly stalled releases of major films in theaters, and different studios have reacted with different strategies. Warner famously (or infamously) announced all of its films in … [Read more...] about Disney’s Toy Onslaught For Raya and The Last Dragon
Magic Star and MGA Entertainment Collaborate On LOL Surprise Project
Magic Star, the entertainment label for Sony Music UK, has announced a partnership with global toy company MGA Entertainment on a worldwide, exclusive music partnership deal that will support the global top toy brand, LOL Surprise. Under the agreement Magic Star will work with Sony Music Entertainment’s (SME) record labels in more than 40 markets around the world, including … [Read more...] about Magic Star and MGA Entertainment Collaborate On LOL Surprise Project