The Licensing Letter

Footwear

Adidas, Delta Galil Partner on Underwear Collection

Sportswear leader adidas has signed this week an international partnership with Israel-based apparel maker Delta Galil to design, manufacture and distribute an underwear line under adidas' Badge of Sport and Originals labels. The collection is due for release in 2022 throughout the APAC, EMEA, Europe and Latin American regions, while the collection for women will also be … [Read more...] about Adidas, Delta Galil Partner on Underwear Collection

Boat Rocker Lassos New Licensees For Dino Ranch

Boat Rocker Studios announced this week the signing of six new licensees in the US and Canada for its top-rated preschool show Dino Ranch. The galloping success of the series, set in what Boat Rocker jokingly refers to as a "pre-Westoric" family dinosaur ranch, has sparked intense interest across multiple consumer categories, allowing Boat Rocker to corral multiple deals in … [Read more...] about Boat Rocker Lassos New Licensees For Dino Ranch

St. Andrews Links Tees Off With The Point.1888

The world's most famous golf course, St. Andrews Links, has signed up with The Point.1888 as its brand extension partners. The news comes just weeks after the brand licensing specialist added Williams Racing to its growing roster of sports brands. Hannah Stevens, Head of Retail and Sports continues to grow this important division within the business, which also counts Team GB … [Read more...] about St. Andrews Links Tees Off With The Point.1888

Update: Jerry Garcia’s Rainforest Benefit Sandals Sell Out in Hours

“Somebody has to do something, and it’s incredibly pathetic that it has to be us.”  –Jerry Garcia, Rainforest Benefit Concert Press Conference, September 1988 A collection of limited edition sandals offered by shoemaker KEEN Inc. and the estate of the late musician Jerry Garcia sold out just hours after being offered on Earth Day. KEEN says the limited-edition, individually … [Read more...] about Update: Jerry Garcia’s Rainforest Benefit Sandals Sell Out in Hours

Adidas Snags Deal With Number One NFL Draft Pick

Adidas' bet on NFL prospect Trevor Lawrence appears to be paying off so far, as the collegiate star from Clemson was the No. 1 overall draft pick by the Jacksonville Jaguars on Thursday. Adidas announced last Wednesday—the day before the NFL draft —that it had signed the top 2021 draft prospect to a multiyear partnership. "I've always been a fan of Adidas and I'm excited to … [Read more...] about Adidas Snags Deal With Number One NFL Draft Pick

Brentwood Repping Stride Rite In New Partnership

One of the world's most venerable child's footwear companies will be represented by Brentwood Licensing LLC, as Stride Rite looks to expand its licensing profile. Brentwood announced the deal April 29 that will see it launching a new campaign on behalf of Stride Rite, a shoe brand that is more than a century in the making, and specializing in products for infants, toddlers and … [Read more...] about Brentwood Repping Stride Rite In New Partnership

Canada’s Native Shoes Signs Deal With a Crayola Crayon

The purpose-led footwear brand Native Shoes has announced a limited-edition collaboration with Crayola, celebrating the brands’ shared creativity. Drawing inspiration from Crayola bold and iconic colors, the spring range spans 11 of Native Shoes’ best-loved styles for adults and kids, brought to life in two distinct design families. Designed for colorful creatives, the classic … [Read more...] about Canada’s Native Shoes Signs Deal With a Crayola Crayon

Nike Loses Kobe Bryant License As Talks Fail

The estate of basketball legend Kobe Bryant declined to renew its deal with Nike this month as talks between the parties fell apart, according to an exclusive report from Complex that was later confirmed by Nike. Unless something changes, that could end the long-established relationship between Bryant and Nike. Potentially, Bryant’s estate could also partner with an outside … [Read more...] about Nike Loses Kobe Bryant License As Talks Fail

Keen Shoes and Jerry Garcia Take On Climate Change, In Style

Shoemaker KEEN and the Jerry Garcia Family have expanded the company's branded collection of sandals and sneakers, featuring Jerry Garcia's artwork, in a campaign to save the Tongass temperate rainforest. The Tongass is considered the largest remaining temperate rain forest in the world, and KEEN is now auctioning off the #420 individually numbered collector’s limited-edition … [Read more...] about Keen Shoes and Jerry Garcia Take On Climate Change, In Style