Brand licensing specialist The Point.1888 has secured seven new licensees for heritage publishing brand Percy The Park Keeper. Created by Nick Butterworth, the popular British publishing property has expanded its licensing program due to the continued popularity of the brand among families. Nick worked for various major graphic design companies before becoming a full-time … [Read more...] about Literary Licensing: Seven New Licensees For Percy The Park Keeper
Footwear
Crayola and Vans Partner Up For a Licensed Consumer Products Collection
Action sports brand Vans has partnered with Crayola for a licensed collection of footwear, apparel, and accessories. Known for the iconic Crayola crayon first introduced in 1903, the Crayola brand has grown into a portfolio of art tools, crafting activities and creativity toys aimed primarily for children. Vans authentic collections are sold in 97 countries through a network … [Read more...] about Crayola and Vans Partner Up For a Licensed Consumer Products Collection
Wildbrain Races To Expand Lifestyle Portfolio With Sauber Motorsports
WildBrain CPLG has further expanded its Lifestyle portfolio with the signing of global representation rights for Sauber Motorsport AG. Under the terms of the licensing deal, WildBrain CPLG will handle all Sauber brands. This will include Sauber Motorsports, which owns and operates the Alfa Romeo F1 Team ORLEN. It also includes Sauber Technologies and Sauber Esports. The initial … [Read more...] about Wildbrain Races To Expand Lifestyle Portfolio With Sauber Motorsports
Apparel Licensing: Hunter Creates Killer Fashion for BBC Hit Killing Eve
By Allison Watkinson TLL Reporter The British outerwear company Hunter is launching a licensed capsule collection for the hit BBC program Killing Eve. The collection is being created in collaboration with BBC America's and Sid Gentle Films television series Killing Eve in a deal facilitated by the global licensing company IMG. Since its founding in Scotland more than 160 … [Read more...] about Apparel Licensing: Hunter Creates Killer Fashion for BBC Hit Killing Eve
Fashion Licensing: ABG Tags Tristate As China Licensee For Reeboks
By Allison Watkinson TLL Reporter Authentic Brands Group has signed a long-term license agreement with Tristate Holdings for Reebok in select Asian markets. ABG is a global brand development, marketing and entertainment company. It is known for building and managing entertainment, apparel, and consumer brands, as well as the likeness of celebrities. Tristate Holdings Limited … [Read more...] about Fashion Licensing: ABG Tags Tristate As China Licensee For Reeboks
Nike Sprints Into Metaverse Licensing With RTFKT Acquisition
By Gary Symons TLL Editor in Chief The footwear behemoth Nike is expanding its footprint in the metaverse, announcing the acquisition of digital collectibles company RTFKT. The terms of the deal were not disclosed. “This acquisition is another step that accelerates Nike’s digital transformation and allows us to serve athletes and creators at the intersection of sport, … [Read more...] about Nike Sprints Into Metaverse Licensing With RTFKT Acquisition
Automotive Licensing: Luchese’s Cowboy Boots Are ‘Ram Tough’
Ram Truck drivers like both their vehicles and their boots to be just as tough as they are. Now, the Ram Truck brand is partnering with legendary Texas bookmaker Lucchese to create a line of premium Western boots. Lucchese says the line is inspired by the craftsmanship and quality materials that are hallmarks of the 2021 Ram 1500 Limited Longhorn 10th Anniversary … [Read more...] about Automotive Licensing: Luchese’s Cowboy Boots Are ‘Ram Tough’
Squishmallows Hits 100 million Sales, Launches Licensing Program
Jazware's Squishmallows plush line has hit an impressive milestone with 100 million units sold, triggering several new licensing partnerships. Jazwares and its Kellytoy subsidiary are now teaming up with several "best-in-class licensees" in a bit to make Squishmallows one of the fastest growing global lifestyle brands for fans, families, and collectors around the world. … [Read more...] about Squishmallows Hits 100 million Sales, Launches Licensing Program
Skechers Partners With Nature Conservancy On ‘Our Planet Matters’ Collection
By Gary Symons TLL Editor in Chief The popular footwear company Skechers USA is working on a multi-year partnership with The Nature Conservancy to protect the environment. As part of that program, Skechers will donate at least $800,000 for environmental work, and has created Our Planet Matters, a new collection of sustainable men’s, women’s, and children’s products which use … [Read more...] about Skechers Partners With Nature Conservancy On ‘Our Planet Matters’ Collection
Celebrity Licensing: Stephen Curry and Under Armour Drop Sesame Street Collection
The partnership between Under Armour and NBA star Stephen Curry announced in December last year is now bearing fruit, as the partners announced a new collaboration with Sesame Street. The Curry Brand, powered by Under Armour, is launching a seven-part footwear collection that brings the spirit of Sesame Street’s Muppets to the basketball court. Curry, a father to three kids … [Read more...] about Celebrity Licensing: Stephen Curry and Under Armour Drop Sesame Street Collection