Unlimited Footwear Group of The Netherlands has signed a deal to produce footwear for Gap Inc. in Europe, in a deal brokered by IMG. The deal covers the European Union, the UK, Switzerland and Scandinavia. Founded in 1969 in San Francisco, Gap is a leading casual lifestyle brand in the USA, and Unlimited believes the brand has huge growth potential in Europe as well. “We are … [Read more...] about Fashion Licensing: Unlimited to Produce Branded Footwear For The Gap
Footwear
Celebrity Licensing: LeBron James Celebrates Cereal Day With Fruity Pebbles and Nike
NBA star LeBron James was a huge fan of Post Cereals' Fruity PEBBLES as a kid, and now he's teaming up with Nike and Post to celebrate the brand. In a three-way collaboration, the parties will mark National Cereal Day on March 7 with a collection of Nike sneakers, officially licensed from Warner Bros. Consumer Products. Warner owns the Flintstones license that is at the heart … [Read more...] about Celebrity Licensing: LeBron James Celebrates Cereal Day With Fruity Pebbles and Nike
Literary Licensing: Seven New Licensees For Percy The Park Keeper
Brand licensing specialist The Point.1888 has secured seven new licensees for heritage publishing brand Percy The Park Keeper. Created by Nick Butterworth, the popular British publishing property has expanded its licensing program due to the continued popularity of the brand among families. Nick worked for various major graphic design companies before becoming a full-time … [Read more...] about Literary Licensing: Seven New Licensees For Percy The Park Keeper
Crayola and Vans Partner Up For a Licensed Consumer Products Collection
Action sports brand Vans has partnered with Crayola for a licensed collection of footwear, apparel, and accessories. Known for the iconic Crayola crayon first introduced in 1903, the Crayola brand has grown into a portfolio of art tools, crafting activities and creativity toys aimed primarily for children. Vans authentic collections are sold in 97 countries through a network … [Read more...] about Crayola and Vans Partner Up For a Licensed Consumer Products Collection
Wildbrain Races To Expand Lifestyle Portfolio With Sauber Motorsports
WildBrain CPLG has further expanded its Lifestyle portfolio with the signing of global representation rights for Sauber Motorsport AG. Under the terms of the licensing deal, WildBrain CPLG will handle all Sauber brands. This will include Sauber Motorsports, which owns and operates the Alfa Romeo F1 Team ORLEN. It also includes Sauber Technologies and Sauber Esports. The initial … [Read more...] about Wildbrain Races To Expand Lifestyle Portfolio With Sauber Motorsports
Apparel Licensing: Hunter Creates Killer Fashion for BBC Hit Killing Eve
By Allison Watkinson TLL Reporter The British outerwear company Hunter is launching a licensed capsule collection for the hit BBC program Killing Eve. The collection is being created in collaboration with BBC America's and Sid Gentle Films television series Killing Eve in a deal facilitated by the global licensing company IMG. Since its founding in Scotland more than 160 … [Read more...] about Apparel Licensing: Hunter Creates Killer Fashion for BBC Hit Killing Eve
Fashion Licensing: ABG Tags Tristate As China Licensee For Reeboks
By Allison Watkinson TLL Reporter Authentic Brands Group has signed a long-term license agreement with Tristate Holdings for Reebok in select Asian markets. ABG is a global brand development, marketing and entertainment company. It is known for building and managing entertainment, apparel, and consumer brands, as well as the likeness of celebrities. Tristate Holdings Limited … [Read more...] about Fashion Licensing: ABG Tags Tristate As China Licensee For Reeboks
Nike Sprints Into Metaverse Licensing With RTFKT Acquisition
By Gary Symons TLL Editor in Chief The footwear behemoth Nike is expanding its footprint in the metaverse, announcing the acquisition of digital collectibles company RTFKT. The terms of the deal were not disclosed. “This acquisition is another step that accelerates Nike’s digital transformation and allows us to serve athletes and creators at the intersection of sport, … [Read more...] about Nike Sprints Into Metaverse Licensing With RTFKT Acquisition
Automotive Licensing: Luchese’s Cowboy Boots Are ‘Ram Tough’
Ram Truck drivers like both their vehicles and their boots to be just as tough as they are. Now, the Ram Truck brand is partnering with legendary Texas bookmaker Lucchese to create a line of premium Western boots. Lucchese says the line is inspired by the craftsmanship and quality materials that are hallmarks of the 2021 Ram 1500 Limited Longhorn 10th Anniversary … [Read more...] about Automotive Licensing: Luchese’s Cowboy Boots Are ‘Ram Tough’
Squishmallows Hits 100 million Sales, Launches Licensing Program
Jazware's Squishmallows plush line has hit an impressive milestone with 100 million units sold, triggering several new licensing partnerships. Jazwares and its Kellytoy subsidiary are now teaming up with several "best-in-class licensees" in a bit to make Squishmallows one of the fastest growing global lifestyle brands for fans, families, and collectors around the world. … [Read more...] about Squishmallows Hits 100 million Sales, Launches Licensing Program