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Crayola and Vans Partner Up For a Licensed Consumer Products Collection

Action sports brand Vans has partnered with Crayola for a licensed collection of footwear, apparel, and accessories.

Known for the iconic Crayola crayon first introduced in 1903, the Crayola brand has grown into a portfolio of art tools, crafting activities and creativity toys aimed primarily for children.

Vans authentic collections are sold in 97 countries through a network of subsidiaries, distributors and international offices. The company has over 2,000 retail locations globally including owned, concession and partnership doors.

It has been more than a decade since Vans and Crayola’s first collaboration in 2010. This time, Vans and Crayola will feature designs influenced by the classic look of Crayola art tools across Vans signature styles.

The collection will include Vans x Crayola cotton tees and hoodies adorned with hand-drawn illustrations, signature sneakers, a brushed poly backpack with printed details, a 5-panel Jockey hat, and crew socks.

“Crayola encourages everyone to ‘step up’ and color outside the lines,” said Warren Schorr, Vice President of Business Development & Global Licensing at Crayola. “We are excited to reunite with Vans to offer a collection with a fresh take on creativity.”

The collection will be available at Vans retailers and the official Vans website beginning Feb. 18, 2022.

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