By Gary Symons TLL Editor in Chief The popular footwear company Skechers USA is working on a multi-year partnership with The Nature Conservancy to protect the environment. As part of that program, Skechers will donate at least $800,000 for environmental work, and has created Our Planet Matters, a new collection of sustainable men’s, women’s, and children’s products which use … [Read more...] about Skechers Partners With Nature Conservancy On ‘Our Planet Matters’ Collection
Footwear
Celebrity Licensing: Stephen Curry and Under Armour Drop Sesame Street Collection
The partnership between Under Armour and NBA star Stephen Curry announced in December last year is now bearing fruit, as the partners announced a new collaboration with Sesame Street. The Curry Brand, powered by Under Armour, is launching a seven-part footwear collection that brings the spirit of Sesame Street’s Muppets to the basketball court. Curry, a father to three kids … [Read more...] about Celebrity Licensing: Stephen Curry and Under Armour Drop Sesame Street Collection
Reebok Unleashes Ghostbusters Shoe Line In Advance Of Film Release
Shoemaker Reebok is unveiling a spooky, slimy shoe line this week, partnering with Sony Pictures Consumer Products on a full-family footwear and apparel collection inspired by the Ghostbusters franchise. Following the successful first line between the two brands, which launched in October 2020, Reebok has come back with an even larger collection. Various pieces of footwear in … [Read more...] about Reebok Unleashes Ghostbusters Shoe Line In Advance Of Film Release
US Army Marches Into Licensing Deal With Crocs
The U.S. Army has licensed the footwear brand Crocs to produce Army-branded Jibbitz charms allowing Americans to show their pride in the Armed Forces. Jibbitz charms are small decorations that can be added to Crocs, as seen in the photo above, allowing wearers to personalize their footwear. The company sells a wide range of Jibbitz charms on its website. In a deal brokered by … [Read more...] about US Army Marches Into Licensing Deal With Crocs
Osprey London Partners With 33 Joints on Shoe Line
WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, has secured a deal with footwear company 33 Joints for a collaboration with the luxury British leather goods brand, OSPREY LONDON. This partnership marks OSPREY LONDON’s first entrance into the footwear category, with the initial capsule Spring/Summer collection performing well across … [Read more...] about Osprey London Partners With 33 Joints on Shoe Line
PUMA In Kool Kollaboration With KOOL-AID
Two legendary brands are mixing up a delicious branding concoction, as KOOL-AID and PUMA come together for a fun footwear and apparel collection. This latest collection from PUMA features a full run of footwear including Clyde, Suede and Wild Rider styles. KOOL-AID’s classic colors and branding meet iconic PUMA design for a look that makes everyone say, “OH YEAH!”. The … [Read more...] about PUMA In Kool Kollaboration With KOOL-AID
ABG Acquires Reebok From Adidas
Authentic Brands Group continues its aggressive acquisition strategy, announcing an agreement to buy the shoe brand Reebok from adidas. Adidas said Thursday it signed a deal to sell the sneaker and sportswear brand to Authentic Brands Group for up to 2.1 billion euros, or roughly $2.5 billion. Reebok had been struggling in recent years, and this acquisition will make it … [Read more...] about ABG Acquires Reebok From Adidas
Aerosoles Launches Laura Ashley Collection
Aerosoles is launching a comprehensive new line in a special collaboration with the British heritage and fashion brand Laura Ashley. Established in London in 1953, Laura Ashley is one of the world’s best-loved fashion and home furnishings brands. The collection is now available for purchase through aerosoles.com and nordstrom.com, and offers a carefully curated assortment of … [Read more...] about Aerosoles Launches Laura Ashley Collection
Jurassic Park: Run For Your Life With Reebok
The global shoe brand Reebok has officially unveiled its new Jurassic Park collection (pictured here) developed in partnership with Universal Brand Development. This first-ever line for Reebok celebrates the long history of the Jurassic Park films through the lens of the original film, released in 1993 by Universal Pictures and Amblin Entertainment. Reebok says the collection … [Read more...] about Jurassic Park: Run For Your Life With Reebok
Peppa Pig Boots Up Partnership With Hunter Boot Ltd.
When kids in the UK are ready to splash their way back to school through mud puddles this fall, Peppa Pig and Hunter Boot will have them covered. Hasbro and Hunter Boot are about to release their second collaboration based on the Peppa Pig franchise, with the new lines being released Aug. 2, in time for back to school shopping. After the sell out success of the first … [Read more...] about Peppa Pig Boots Up Partnership With Hunter Boot Ltd.