Two legendary brands are mixing up a delicious branding concoction, as KOOL-AID and PUMA come together for a fun footwear and apparel collection.
This latest collection from PUMA features a full run of footwear including Clyde, Suede and Wild Rider styles. KOOL-AID’s classic colors and branding meet iconic PUMA design for a look that makes everyone say, “OH YEAH!”. The KOOL-AID shoes retail from $50-$110 and will be available in adult, juniors, and kids sizing.
The other chefs in the mix included Collaborations Licensing for PUMA, and Kraft Heinz’s outbound licensing agency Brand Central, who jointly brokered the deal that brought the KOOL-AID collection to life.
The PUMA x KOOL-AID collection also features apparel, retailing from $35 to $70, which includes bright tie-dye T-shirts with the KOOL-AID Man smile and a special hoodie with the PUMA Cat logo on the front and the KOOL-AID Man breaking through on the back.
Fans can snag the new collection on PUMA.com. The collection will also be available at the PUMA NYC Flagship Store, as well as at Foot Locker, Kids Foot Locker and Champs Sports locations nationwide.