The Licensing Letter

Fashion

Mabi Swimwear’s Collab With Amazonian Activist Yarikazu Xipaya

By Gary Symons TLL Editor in Chief Mabi Swimwear is working with the indigenous activist Yarikazu Xipaya to raise awareness to the protection of the Amazon Rainforest. Xipaya is an activist who is now working on her law degree to provide her with tools to better defend her people's culture, as well as the environment of the rain forest in the Amazon river basin. Xipaya … [Read more...] about Mabi Swimwear’s Collab With Amazonian Activist Yarikazu Xipaya

Authentic Brands In Agreement to Acquire Luxury Brand Vince

By Allison Watkinson TLL Reporter Authentic Brands Group has entered into a definitive agreement with Vince Holding Corp. to acquire the company's luxury lifestyle brand, Vince. Authentic Brands Group is a brand development, marketing and entertainment platform. The company currently owns over 40 lifestyle, entertainment and media brands. “We are pleased to bring this … [Read more...] about Authentic Brands In Agreement to Acquire Luxury Brand Vince

Apparel: Authentic and Versa Partner on Geoffrey Beene Collection

By Allison Watkinson TLL Reporter Authentic Brands and Versa Group have partnered on a collection of licensed dress shirts inspired by the fashion designer Geoffrey Beene. “We are thrilled to announce our newest partnership for Geoffrey Beene,” said Authentic Brands VP, Scott Orenstein. “Authentic’s partnership with Versa Group will build upon Geoffrey Beene’s deep … [Read more...] about Apparel: Authentic and Versa Partner on Geoffrey Beene Collection

Deal Roundup: Netflix Style, Spicy SpaghettiOs, and More

Lacoste Releasing Collections Based on Top Netflix Shows Starting today, April 12, Lacoste's signature styles have been reimagined, with the Lacoste crocodile donning the costumes from the hit shows. Lacoste is releasing a wide ranging collection of polos, sweatshirts, tracksuits and more, all reimagined with images from shows like Stranger Things, Bridgerton, Lupin, Money … [Read more...] about Deal Roundup: Netflix Style, Spicy SpaghettiOs, and More

Update: Authentic Brands Group Signs Agreement to Acquire Boardriders

By Gary Symons TLL Editor in Chief Updating our story last week, Authentic Brands Group has signed a definitive agreement to purchase Boardriders. Through the acquisition Authentic strategically expands its portfolio of world-renowned superbrands with the addition of the most iconic brands in board sports including Quiksilver, Billabong, Roxy, DC Shoes, RVCA, Element, … [Read more...] about Update: Authentic Brands Group Signs Agreement to Acquire Boardriders

King Features x Hours Deal Lets You Dress Like Archie Comic

By Allison Watkinson TLL Reporter Archie Comics has partnered with the Hours clothing brand for a licensed Archie Andrews apparel collection. "Archie has been a mainstay in pop culture for a very long time and a perfect alignment us to be collaborating with such an iconic property," said Hours owner Roman Hessary. "The comics were a big part of us growing up and we’re … [Read more...] about King Features x Hours Deal Lets You Dress Like Archie Comic

Status Accessories to Produce Rugged Accessories for Rocky Brands

By Allison Watkinson TLL Reporter Rocky Brands has entered into a licensing agreement with Status Accessories to design and distribute products under the Durango and Rocky Boots brands. The partnership was brokered on behalf of Status Accessories' by the Perpetual Licensing agency. Perpetual Licensing specializes in building brands through strategic product … [Read more...] about Status Accessories to Produce Rugged Accessories for Rocky Brands

Museum Licensing: Buttercloth to Launch Limited Edition Collection Inspired by Van Gogh

By Allison Watkinson TLL Reporter IMG has secured a licensing partnership between the Van Gogh Museum and Buttercloth for a limited-edition Van Gogh apparel collection. IMG is the licensing agent for the Van Gogh Museum. “Inspired by Vincent van Gogh’s appreciation for nature and color, I try to capture the spirit of van Gogh’s point of view throughout these … [Read more...] about Museum Licensing: Buttercloth to Launch Limited Edition Collection Inspired by Van Gogh

Licensing Law: Adidas Backs Away From Opposition to Black Lives Matter Trademark

By Gary Symons TLL Editor in Chief Adidas has withdrawn its legal opposition to a trademark application from the activist group Black Lives Matter. The footwear giant filed a request to the US Patent and Trademark Office to block the Black Lives Matter from trademarking a design that features three parallel lines. Adidas said in its filing on Monday that the logo … [Read more...] about Licensing Law: Adidas Backs Away From Opposition to Black Lives Matter Trademark