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Fashion

Floafers Explores Wacky World of Crayola Silly Scents with Kids’ Shoes

May 9, 2022

Floafers, maker of fashionable foam footwear, has partnered with Crayola for a line of kids’ fruit fragrant Crayola Silly Scents shoes. The Crayola Silly Scents line of creative tools allows creatives to bring their art to life in a new way, combining bright Crayola crayons, markers, pencils and paints with scent for a multi-sensory experience. The new, easy-to-wear slip-ons … [Read more...] about Floafers Explores Wacky World of Crayola Silly Scents with Kids’ Shoes

Virtual Brand Group First Metaverse Company Nominated for Licensing Awards

May 2, 2022

By Gary Symons TLL Editor in Chief Some history is being made at the Licensing Expo this year, as for the first time, a metaverse licensing company has been nominated for a Licensing International Award. Virtual Brand Group and Forever 21 have been nominated for Best Licensed Product in the category of Digital: Apps, Software, Video Games, NFTs for a licensing … [Read more...] about Virtual Brand Group First Metaverse Company Nominated for Licensing Awards

Dr. Scholl’s Steps Into Tech Licensing Deal With Lifeworks

May 2, 2022

By Allison Watkinson TLL Reporter Brandgenuity has secured a licensing partnership between the footcare brand Dr. Scholl’s and the fitness company Lifeworks Technology Group. The licensing partnership between the two brands will be focused on developing a new line of compression, support, digital massage, digital therapy, and rest and recovery products featuring the Dr. … [Read more...] about Dr. Scholl’s Steps Into Tech Licensing Deal With Lifeworks

Available Licenses: The Comfy Is Seeking Outbound Licensing Partners

April 30, 2022

Loungewear brand The Comfy, made famous on Shark Tank, is now seeking outbound licensing partners in several categories. The Comfy, which produces a blanket you wear, plans to expand into sleepwear, loungewear, socks, slippers, cold weather accessories and throws. Following two years of successful inbound licensing efforts, including Disney, Marvel and Sports Licensing, The … [Read more...] about Available Licenses: The Comfy Is Seeking Outbound Licensing Partners

Health & Beauty Licensing: Care Bears Get Wet n Wild in Licensing Deal

April 25, 2022

Wet n wild Beauty and Cloudco Entertainment have partnered to launch a limited-edition beauty collection for Care Bears 40th Anniversary. “Care Bears fans have been asking for a beauty collection for quite some time now, and we’re ecstatic that we’re able to share a full collection of such colorful, iconic, and fun pieces to celebrate the Care Bears’ 40th Anniversary,” said … [Read more...] about Health & Beauty Licensing: Care Bears Get Wet n Wild in Licensing Deal

Project Makeover and Queer Eye Team Up on Mobile App

April 20, 2022

The hit show Queer Eye is developing its first mobile app in an exclusive partnership with Project Makeover, Magic Tavern’s top-downloaded mobile game. The collaboration will see the creative Queer Eye cast joining Project Makeover’s characters to help them glamorize, accessorize and revamp their clients’ looks by completing puzzles to win coins, mystery boxes, and gems to … [Read more...] about Project Makeover and Queer Eye Team Up on Mobile App

BG&VR Debuts “Putin-Free” Campaign To Help Ukrainian Refugees

April 18, 2022

Three licensing veterans have created a new "Putin-Free" campaign to raise funds and help feed desperate refugees in Ukraine. The founders of Brown, Gordon & Van Raalte have already signed their first deal with The Wildflower Group. TWG is now producing print-on-demand products for purchase on www.putinfree.world and PUTIN-FREE™ X POPWILD (shoppopwild.com). Founded in 2020, … [Read more...] about BG&VR Debuts “Putin-Free” Campaign To Help Ukrainian Refugees

BG&VR Debuts “Putin-Free” Campaign To Help Ukrainian Refugees

April 18, 2022

Three licensing veterans have created a new "Putin-Free" campaign to raise funds and help feed desperate refugees in Ukraine. The founders of Brown, Gordon & Van Raalte have already signed their first deal with The Wildflower Group. TWG is now producing print-on-demand products for purchase on www.putinfree.world and PUTIN-FREE™ X POPWILD (shoppopwild.com). Founded in 2020, … [Read more...] about BG&VR Debuts “Putin-Free” Campaign To Help Ukrainian Refugees

Fashion Licensing: Laura Ashley Engages IMG for Multi-Territory Expansion

April 13, 2022

IMG is set to expand the British heritage brand Laura Ashley's consumer products line in Europe, Australia, New Zealand, China, India and the Middle East. “For almost 70 years, Laura Ashley’s iconic, quality-led designs, prints and patterns have continued to inspire the most coveted styles and fashion trends around the world," said Tim Smith, Vice President at IMG. "We are … [Read more...] about Fashion Licensing: Laura Ashley Engages IMG for Multi-Territory Expansion

Transport for London Steps Into Deal With London Sock Exchange

April 12, 2022

We guess you can just call them "tube socks." Transport for London, known for its iconic red double decker buses and the London Underground—aka the Tube—has signed on for a new licensed socks collection from The London Sock Exchange. In a deal put together by TBSA, the TfA's exclusive global licensing agency, The London Sock Exchange will be releasing a line of socks to … [Read more...] about Transport for London Steps Into Deal With London Sock Exchange

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