Joester Loria Group (JLG) has won a major contract with one of the world's largest automakers, being tapped for representation by Toyota. Toyota Motor Sales, USA says JLG has been selected to develop licensed product extensions for their Toyota and Lexus brands. Through merchandising and collaborations, JLG has been engaged to activate programs which engage with Toyota and … [Read more...] about Toyota Tags Joester Loria To Give Its Licensing More Horsepower
Lifestyle
eBay Partners With MINT Collective on Collectibles Event
The MINT Collective, a first-of-its-kind event uniting sports collectors, professionals, and investors, announced today that global commerce leader eBay has joined as an exclusive partner and the event’s presenting sponsor. Nicole Colombo, General Manager of Collectibles and Trading Cards at eBay, will also join the event’s speaker series to discuss the significant growth of … [Read more...] about eBay Partners With MINT Collective on Collectibles Event
Women’s Giftware Brand Lolita Signs With Jewel
The popular giftware brand Lolita has signed up for licensing representation with Jewel Branding and Licensing. CEO and founder Lolita Healy (pictured above) says she signed up with Jewel because she believes the licensing firm has the right team and approach to help the firm continue its sales and licensing momentum. “I chose Jewel Branding to represent and guide the … [Read more...] about Women’s Giftware Brand Lolita Signs With Jewel
Bluey’s Latest Licensing Deal Signed With A Crayola Crayon?
BBC Studios has signed an agreement for a multi-territory licensing deal with Crayola for stationery, arts, crafts and coloring packs, further expanding its global licensing portfolio for the multi-award-winning Bluey. “Crayola has inspired artistic creativity in children for more than 100 years," said Warren Schorr, Vice President, Business Development and Global Licensing at … [Read more...] about Bluey’s Latest Licensing Deal Signed With A Crayola Crayon?
Art Ask Launches Frida Kahlo Blueprint Collection
Barcelona-based Art Ask Agency continues to grow the Frida Kahlo licensing program with the launch of the officially licensed Blueprint Collections range of gift and stationery products in the UK and Ireland. The range includes over 20 different SKUs with gold foil detail and tassels including a handbag notebook, recipe journal, travel mugs and more, appealing to a wide … [Read more...] about Art Ask Launches Frida Kahlo Blueprint Collection
Harry Potter Can Go Quidditch Cruising, No Broomsticks Required
Following the success of the first-ever Harry Potter-inspired cruiser bike in 2020, Dynacraft is partnering with Warner Bros. Consumer Products introduce a new Harry Potter Quidditch themed bike in time for holiday season 2021. Dynacraft’s new Quidditch themed bike features custom Harry Potter graphics and a prominently displayed, colorful Quidditch logo in front that is … [Read more...] about Harry Potter Can Go Quidditch Cruising, No Broomsticks Required
Usborne Publishing Snags Deals For ‘That’s Not My’ Book Series
Bulldog Licensing says it has signed deals for new home and gift ranges for the bestselling British children's book series, That's Not My. The series is a major pre-school hit, with more than 64 titles like That's Not My Dinosaur, and the series has sold more than 25 million copies over its 23-year publishing history; or, more than one million average sales per year. In fact, … [Read more...] about Usborne Publishing Snags Deals For ‘That’s Not My’ Book Series
Precious Moments Signs Craftibly and McBeth Corp
The specialty gift company Precious Moments of Missouri announced this week it has entered into licensing deals for arts and crafts with Craftibly LLC and McBeth Corporation. In the first deal, Craftibly has been granted rights to manufacture and sell diamond art craft kits based on Precious Moments artwork. Precious Moments diamond art kits will be sold through Craftibly’s … [Read more...] about Precious Moments Signs Craftibly and McBeth Corp
Brevettar Unveils Sports Licensing Agreement with FOCO
The sports licensing agency Brevettar has signed a multi-year agreement with FOCO, a leading manufacturer of licensed sports and entertainment merchandise with a product line that includes apparel, accessories, toys, collectibles, novelty items, and more. Through the new deal, FOCO will offer fans collector’s edition bobbleheads of golf legend Tiger Woods, and NHL star Wayne … [Read more...] about Brevettar Unveils Sports Licensing Agreement with FOCO
Crayola Launches New Season of Digital Content in Partnership with WildBrain Spark
New original content based on popular Crayola toy line launches on YouTube as part of brand’s digital engagement marketing strategy to reach Generation Alpha Crayola has launched a new season of its original, digital-first Scribble Scrubbie Pets series, produced by WildBrain Spark, the premium kids’ and family AVOD network and digital studio. The Crayola Kingdom channel is … [Read more...] about Crayola Launches New Season of Digital Content in Partnership with WildBrain Spark