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Precious Moments Signs Craftibly and McBeth Corp

The specialty gift company Precious Moments of Missouri announced this week it has entered into licensing deals for arts and crafts with Craftibly LLC and McBeth Corporation.

In the first deal, Craftibly has been granted rights to manufacture and sell diamond art craft kits based on Precious Moments artwork. Precious Moments diamond art kits will be sold through Craftibly’s brick-and-mortar diamond painting store location in Fort Worth, Texas, as well as chain and independent craft stores, pop-up craft/hobby events, specialty stores, and its own website.

“For those who haven’t discovered diamond painting yet, this relaxing craft combines elements of paint by numbers and cross stitch. Crafters replicate beautiful works of art on a canvas by using small plastic beads called ‘drills’ that sparkle and shimmer once completed,” says Craftibly owner Michael Rasor. “Diamond painting may be relatively new to America but it is a phenomenon that crafters across the world have come to absolutely adore!” 

The second agreement grants McBeth Corporation the rights to produce Precious Moments scrapbooking stickers and scrapbooking paper for distribution through mail order catalog, direct mail, off–price retailers, specialty stores, and food & drug retailers, as well as McBeth’s website.

McBeth Corporation expects its first Precious Moments scrapbooking products to be available almost immediately, launching in Fall 2021. 

“Diamond painting and scrapbooking are fun activities that many Precious Moments fans already enjoy. We are delighted that soon they will be able to find Precious Moments characters and artwork adorning beautiful diamond art kits from Craftibly LLC and scrapbooking supplies from McBeth Corporation,” says Shehnaz Safiuddin, Vice President, Product and Marketing for Precious Moments.

During its over 40-year history, Precious Moments has grown to become a major brand for gifts that commemorate life’s memorable moments. Precious Moments licenses its brand to well-known consumer products companies, and its products are available worldwide through gift, specialty, mass market, chain drug, department stores, Christian bookstores, and through online retailers.

Both deals were brokered on behalf of Precious Moments, Inc. by Spotlight Licensing and Brand Management. 

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