The Licensing Letter Analyzes How New Open Source Software Will Propel the Metaverse Forward, and How That Will Impact Licensing Over the Next Five Years By Gary Symons TLL Editor in Chief A lot of people in licensing may not pay much attention to software development tools, but with the debut of Unreal Engine 5, they definitely should. For years now Unreal Engine from Epic … [Read more...] about Special Report: How Unreal Engine 5 Will Turbocharge the Metaverse
News & Trends
Licensing Partnerships: LMCA and Stobbs Form Joint Venture in Europe
By Gary Symons TLL Editor in Chief The brand licensing agency LMCA is expanding into Europe in an innovative partnership with the IP law firm Stobbs. The new partners say their collaboration will offer clients in Europe a powerful new way to promote and protect their brands. LMCA is one of the world's largest licensing agencies, with its HQ in New York and branch offices in … [Read more...] about Licensing Partnerships: LMCA and Stobbs Form Joint Venture in Europe
Sustainability: Mattel Sets Aggressive Goal To Reduce Plastic in Packaging
Toy giant Mattel has raised the bar on its plans for sustainable packaging, pledging to reduce plastics by 25% by 2030. Mattel also says any plastic that still being used by 2030 will be 100% recycled, recyclable, or will be less harmful bio-based plastics. “We are proud of the progress we have made in the past year toward our ESG goals and recognize that there is much more to … [Read more...] about Sustainability: Mattel Sets Aggressive Goal To Reduce Plastic in Packaging
Sustainable Licensing: ZAG’s Miraculous Tackles Plastic Pollution in New Partnership
The superheroes from Miraculous are fighting the evils of plastic pollution in a partnership with The Breteau Foundation. The foundation says it is collaborating with the animation studios ZAG and ON Kids & Family to produce a special episode of the hit show Miraculous: Tales of Ladybug and Cat Noir. Scheduled for release in the spring of 2023, the episode seeks to inspire … [Read more...] about Sustainable Licensing: ZAG’s Miraculous Tackles Plastic Pollution in New Partnership
NBA’s Latest NFT Offering Marred by Hackers
The NBA has been a leader in the NFT craze, but its latest offering was disrupted by hackers who took down the entire collection. The NBA began minting its collection of 18,000 NFTs last week, with 75 NFTs created for each player in the 16 participating teams. The NFTs also have some unique attributes. As with actual players, these NFTs don't stay static, as the NFT traits will … [Read more...] about NBA’s Latest NFT Offering Marred by Hackers
Web 3: LEGO Going From Bricks to Bytes With Digital Transition
The LEGO Group has opened a new digital office in Copenhagen to support its long-term digital ambitions in the metaverse. The office, one of four digital workspaces around the world, will be a base for up to 400 employees. The company's digital offices in Billund, London and Shanghai will also be expanded to accommodate the LEGO Group's expanding number of employees. The LEGO … [Read more...] about Web 3: LEGO Going From Bricks to Bytes With Digital Transition
Who’s News: Insight Editions Chooses Licensing Veteran as Editorial Director
Insight Editions has promoted Vicki Jaeger to Vice President, Editorial Director, at Insight Editions and Insight Kids. “In her 16-month tenure at Insight Editions, Vicki has tackled a variety of challenges while growing our editorial team," said Raoul Goff, Founder and President of Insight Editions. "I appreciate her commitment to improving communication and process within … [Read more...] about Who’s News: Insight Editions Chooses Licensing Veteran as Editorial Director
Who’s News: Hasbro Announces Two Additions to C-Suite
By Allison Watkinson TLL Reporter Hasbro has announced two new promotions in the company's C-suite as it grapples with supply chain issues. Shane Azzi will join the company as Chief Global Supply Chain Officer and Matt Austin will assume the position of Chief Commercial Officer. Both Azzi and Austin will report to Eric Nyman, Hasbro’s President and Chief Operating … [Read more...] about Who’s News: Hasbro Announces Two Additions to C-Suite
Licensing Expo Putting on Big Show With Immersive Entertainment Offerings
By Gary Symons TLL Editor in Chief Licensing Expo is leaning into its experiential licensing theme this year, offering multiple immersive entertainment offerings. The Licensing Expo, produced in partnership with industry trade association Licensing International, returns to the Mandalay Bay Convention Center this May 24–26. This year, perhaps in reaction to the … [Read more...] about Licensing Expo Putting on Big Show With Immersive Entertainment Offerings
Sustainable Licensing: LOL Surprises By Adopting Eco-Friendly Packaging
By Allison Watkinson TLL Reporter MGA Entertainment, Inc. has announced it will be producing its L.O.L. Surprise! spherical packaging using sustainable materials beginning in April. MGA Entertainment is the largest privately-held toy company in the U.S. The company primarily creates proprietary and licensed consumer products and entertainment across a variety of … [Read more...] about Sustainable Licensing: LOL Surprises By Adopting Eco-Friendly Packaging