Collaborations Licensing has announced this week a new partnership with Hedley & Bennett, arguably the best and most innovative apron brand in the world. While many people think an apron is an apron is an apron, most Michelin chefs would disagree. Since 2012, Hedley & Bennett has been creating better working, better looking kitchen workwear for both professional and … [Read more...] about Collaborations Licensing New Agent For World’s Best Apron Maker
Property Types
MyFutprint Selects FanGirl As Licensing Agent
Popular manga publisher MyFutprint Entertainment, home of the world’s most diverse manga-inspired creators, and digital publisher of the flagship magazine and brand Saturday AM, has selected FanGirl Consulting & Brand Management, LLC as its official agent. The company says the FanGirl team, headed by Anita Castellar, will be tasked with expanding brand awareness, building … [Read more...] about MyFutprint Selects FanGirl As Licensing Agent
Who’s News: Gamarra Tagged To Adapt Literature to Film
ViacomCBS has created a new role in the company, hiring literary agent Eddie Gamarra as VP of literary affairs for Nickelodeon and Awesomeness. The idea is to improve the company's ability to mine the world's rich vein of literary content for ideas that translate well into TV shows and movies. In this new-to-the-company position, Gamarra will be responsible for sourcing and … [Read more...] about Who’s News: Gamarra Tagged To Adapt Literature to Film
African Animators On The Rise With Disney+, Netflix, Cartoon Network
By Gary Symons TLL Editor in Chief Until now, children in Africa didn't really see themselves represented in the shows they watched, as the vast majority of television content was produced in North America, Europe and Asia. It's also a problem for licensees on the continent, as Africa has long lacked home-grown heroes in children's shows, with virtually all licensed products … [Read more...] about African Animators On The Rise With Disney+, Netflix, Cartoon Network
SEGA Adds Two Sonic Toy Partners In Europe
SEGA Europe has announced new licensing partnerships with Wow! Stuff and HoloToyz to mark the 30th anniversary of its flagship property Sonic the Hedgehog. Wow! Stuff will be bringing the speedy video game character to its award-winning Wow! Pods range, which will feature light-up characters from the Sonic universe, housed within interconnecting display cases. In the agreement … [Read more...] about SEGA Adds Two Sonic Toy Partners In Europe
Italian Football Star Joins 44 Cats For Charity Initiative
It's hard to say which Italians love more—cats or football—but you certainly can't go wrong combining the two, as the charity Italia Gattastica has done in a licensing deal between Italian National Team champion Marco Verratti and the four feline protagonists from the popular show 44 Cats. The partnership was formed as the UEFA European Football Championship is around the … [Read more...] about Italian Football Star Joins 44 Cats For Charity Initiative
Some Classic Viacom CBS Shows Are Stylin’ With Tommy Hilfiger
SpongeBob SquarePants and his pal Patrick will be rocking some Tommy Hilfiger jeans in a new partnership between the design house and ViacomCBS, brokered by WildBrain CPLG. The licensing agency says the Tommy Hilfiger brand has partnered with ViacomCBS Consumer Products to launch a new collection under the theme A Blast from the Past, featuring characters and logos from … [Read more...] about Some Classic Viacom CBS Shows Are Stylin’ With Tommy Hilfiger
G FUEL Celebrates World Tetris Day With New Drink
Need a little more energy to break your Tetris high score? Fear not: The global beverage company G FUEL has you covered with a new Tetris-themed energy drink called Tetris Blast. In celebration of the Tetris brand’s 37th birthday on World Tetris Day, G FUEL announced this week it has teamed up with The Tetris Company, Inc. to drop a Tetrimino of deliciousness. G FUEL's Tetris … [Read more...] about G FUEL Celebrates World Tetris Day With New Drink
Kids Understand Racism Better Than We Think: Sesame Workshop Study
A landmark study by Sesame Workshop has found the vast majority of children believe that people of different races are not treated fairly in the United States. According to the study Coming Together: Family Reflections on Racism, conducted by Sesame Workshop to better understand how the events of last summer were affecting and being perceived by children, 86% of … [Read more...] about Kids Understand Racism Better Than We Think: Sesame Workshop Study
Moxie Named Exclusive Licensing Agency For Albert Whitman Media
The global brand management and licensing agency Moxie & Company has been selected to serve as the exclusive licensing representative on behalf of Albert Whitman Media, including the company's century-old brand The Boxcar Children. The partnership with Moxie was announced this week by company partner Arlene Scanlan, who says Moxie & Company will introduce licensees to … [Read more...] about Moxie Named Exclusive Licensing Agency For Albert Whitman Media