The iconic Travel + Leisure magazine—a must read for travel junkies everywhere—is launching a new brand licensing business creating premium consumer products that leverage the globally known brand. The new venture will be operated by the Travel + Leisure Group, a newly established business line under Travel + Leisure Co., formerly known as Wyndham Destinations. “Travel + … [Read more...] about Travel + Leisure Group Launches Brand Licensing Business
Property Types
First Look At Mattel Toys From Disney/Pixar Flik ‘Luca’
Mattel has released a 'first look' at the first action toys to be released in their 2021 product line for Disney and Pixar’s original film “Luca”, coming to Disney+ on June 18. Set in a beautiful seaside town on the Italian Riviera, “Luca” is a coming of age story about one young boy experiencing an unforgettable summer. Luca shares these adventures with his newfound best … [Read more...] about First Look At Mattel Toys From Disney/Pixar Flik ‘Luca’
Hisense Sponsoring 2022 FIFA World Cup
Hisense, the world-renowned technology company, has entered into a partnership with FIFA to become an official sponsor of the 2022 World Cup in Qatar, creating an exclusive connection between the tournament’s worldwide audience in unique and compelling ways. “Continued investment in world-class sporting events represents Hisense’s determination to become a global brand,” said … [Read more...] about Hisense Sponsoring 2022 FIFA World Cup
Funko Releases Six New Disney Games
Funko is once again teaming up with Disney to release six new board games for families, including Disney Mickey and the Beanstalk, Disney Pixar Toy Story Talent Show, Disney Mad Tea Party, Disney You Can Fly, and Disney Hidden Mickeys. Players can fly with Dumbo or Buzz Lightyear, climb a beanstalk with Mickey Mouse, and even take the It's a Small World cruise from Disney … [Read more...] about Funko Releases Six New Disney Games
Hollie Holmes Takes The Wheel At PlayMonster
PlayMonster LLC has made a big move in its licensing department, announcing Mattel's Senior Director of Strategic Development, Hollie Holmes, is joining the company as its Global Head of Licensing. This is a new position at PlayMonster, a Wisconsin-based toy company that has grown to offer products globally. The company says Holmes will oversee the company’s global licensing … [Read more...] about Hollie Holmes Takes The Wheel At PlayMonster
Fanattik Adds Magic to Collection in Hasbro Partnership
Gifts and Collectibles Being Developed For Dungeons & Dragons and Magic: The Gathering Collectibles company Fanattik has partnered with Hasbro on a new line of products for its wildly popular games Magic: The Gathering and Dungeons & Dragons. As reported this past week by The Licensing Letter, those two franchises saw massive sales growth during the pandemic, as the … [Read more...] about Fanattik Adds Magic to Collection in Hasbro Partnership
Adidas Snags Deal With Number One NFL Draft Pick
Adidas' bet on NFL prospect Trevor Lawrence appears to be paying off so far, as the collegiate star from Clemson was the No. 1 overall draft pick by the Jacksonville Jaguars on Thursday. Adidas announced last Wednesday—the day before the NFL draft —that it had signed the top 2021 draft prospect to a multiyear partnership. "I've always been a fan of Adidas and I'm excited to … [Read more...] about Adidas Snags Deal With Number One NFL Draft Pick
Trese Available for Licensing Through Reemsborko
The award-winning comic Trese, from ABLAZE Publishing, created by writer Budjette Tan and artist Kajo Baldisimo, is now represented globally in all categories for merchandising by Reemsborko. “We are delighted to have Reemsborko on-board helping create a must-have range of merchandising for Trese," said Rich Young, Co-Founder of ABLAZE. "This is going to be great.” Trese is … [Read more...] about Trese Available for Licensing Through Reemsborko
King Features Launches Cuphead Licensing Blitz
Six-Time Platinum Video Game Grows Its International Presence With New Products Including Apparel, Accessories, Novelties, Publishing and More King Features Syndicate this week announced a robust international expansion, including new agents and licensing deals for the global gaming sensation Cuphead. Ahead of the 2021 debut of The Cuphead Show! with Netflix Animation, the … [Read more...] about King Features Launches Cuphead Licensing Blitz
Writers Form #DisneyMustPay Task Force In Royalty Dispute
Disney has been getting back into the publishing business in a big way in recent years, but the acquisition of several publishing houses has also brought some headaches in the form of writers who say they are owed unpaid royalties. Half a dozen writers' organizations have joined the Science Fiction and Fantasy Writers of America (SFWA) in forming the task force, which is … [Read more...] about Writers Form #DisneyMustPay Task Force In Royalty Dispute