SONIC Drive-In has partnered with Slim Jim, a product line from Conagra Brands, to bring Sonic’s chili cheese coney flavor to the meat snacks category at thousands of retail outlets. The licensing partnership was brokered by Sonic’s exclusive licensing agency, Brand Central. Sonic is an iconic part of the country's fast food scene. Founded in 1953, SONIC Drive-In is the … [Read more...] about SONIC Drive-In Signs Beefy Partnership with Slim Jim
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Centric Brands Emerges From Restructuring, Acquires Taste Beauty
Centric Brands Inc. is back in action, announcing it has acquired Taste Beauty, a manufacturer and marketer of pop culture-inspired beauty and personal-care products. “We are thrilled to welcome Taste Beauty and its team into the Centric Brands family,” said Jason Rabin, chief executive officer of Centric Brands, in a statement. “This acquisition allows us to tap into an … [Read more...] about Centric Brands Emerges From Restructuring, Acquires Taste Beauty
“Makeup junkie” Halsey Launches Own Beauty Line
Most people, including her fans, aren't aware that hit singer/songwriter Halsey is a self-taught makeup artist, so it makes sense she's launching her own beauty line on Jan. 25 under the brand name about-face. "Makeup is an art and art is about happy accidents, not any one ideal of perfection," said Halsey, Founder and Chief Creative Officer of about-face. "I always feel the … [Read more...] about “Makeup junkie” Halsey Launches Own Beauty Line
Gucci and The North Face Go Hiking In Style
You don't usually equate Gucci with camping, but the luxury brand is going outdoors in a big way this year, partnering with adventure wear company The North Face. Consumers have headed to the great outdoors in droves this year, thanks to lockdowns and physical distancing measures, so Gucci figured, if you're going out hiking, you might as well look fabulous doing it! The … [Read more...] about Gucci and The North Face Go Hiking In Style
Playmobil Launches Classic Volkswagens
German toymaker Playmobil has partnered with equally storied car manufacturer Volkswagen to bring out their own tiny car line for kids. First announced in September, the partnership has resulted in the release of a classic VW Beetle and the original VW Camper Bus, known in Germany as the 'Bulli', and unofficially by a generation of young American travelers as 'the hippie bus'. … [Read more...] about Playmobil Launches Classic Volkswagens
Fashion Licensing Pioneer Ruth McCarthy Manton Dies at 95
Ruth McCarthy Manton, a pioneer in the business of fashion licensing, passed away at her home on Christmas Eve. Manton was also among the first female fashion journalists in the industry, but it was her innovative work after founding Aries Design Management that made her a force to be reckoned with in the licensing business. Manton's idea was to link up top designers directly … [Read more...] about Fashion Licensing Pioneer Ruth McCarthy Manton Dies at 95
Fanatics & Lids Reach Long-Term Deal With BNED
The sports merchandise company Fanatics has added to its long list of critical deals in 2020 with a long-term merchandising partnership with Barnes & Noble Education Inc. (BNED), the campus store division of the Barnes & Noble parent company. Fanatics will offer BNED campus stores an expanded product selection and a direct-to-consumer platform. Fanatics' partly-owned … [Read more...] about Fanatics & Lids Reach Long-Term Deal With BNED
Erve Europe Lands Deal With Blizzard Entertainment
Licensing company Erve Europe has signed a deal with Blizzard Entertainment adding the wildly popular Overwatch and World of Warcraft games to its product portfolio. Erve Europe is a leader in character licenses and brands for the continent, producing branded fashion and apparel featuring TV, film, cartoon and video game heroes. As part of Erve Group, the company has six … [Read more...] about Erve Europe Lands Deal With Blizzard Entertainment
Diageo Goes Big on Dairy Deal With Bailey’s Collaboration
Think of it as one more challenge for your New Year's Resolution to lose weight, as you pack on some more pounds with Diageo's new Baileys Extra Thick Salted Caramel Cream. The new product hitting shelves in the UK this winter is part of a continuing and so far very successful relationship brokered by Beanstalk between Diageo and the global dairy co-op Arla Foods. The Baileys … [Read more...] about Diageo Goes Big on Dairy Deal With Bailey’s Collaboration
Bad Boys Ride Together, Die Together, and License Merch Together
Is it really possible that it's only now, 25 years after the first Bad Boys movie dropped, that one can actually buy Bad Boys' merch? Apparently so, and shoppers have only the week before Christmas to get their hands on the Will Smith/Martin Lawrence-themed clothing line at an online pop-up shop, the badboysmoviestore.com. In celebration of the 25th anniversary of the first … [Read more...] about Bad Boys Ride Together, Die Together, and License Merch Together