FREE Report: Licensing in the Metaverse
Don’t miss out on the hottest trend in licensing today—making real money in the virtual world. Read this report to learn how you can capitalize on this trend today!

Upgrade to Premium Membership NOW for Just $147!
Get 3 Months of Full Premium Membership Access
Includes Our Monthly Newsletter, Licensing News, Deals, and Contacts
Retail Sales

Adidas Sells More, Makes Less

The good news for Adidas is that sales of brand products in the fourth quarter increased 11% thanks to double-digit sales growth in the sport performance training and running categories. Adidas Originals and Adidas NEO product sales also jumped more than 10% during the quarter. Reebok sales grew by a more modest 1%. Overall…

. . . read more


Left Shark Hits Shelves

Less than a month after her attorneys put Shapeways’s unlicensed Left Shark figurines out of business, Katy Perry (Bravado Intl. Group Merchandising Services) has launched her own, official products featuring the choreographically clutzy fish that became an instant Internet sensation during the Super Bowl halftime show. There are two official Left Shark offerings…

. . . read more


Classic Character Capers

Classic entertainment characters just keep chugging along. Some recent deals involving retro TV and other classic entertainment brands:…

. . . read more


Knights Joins Hanes

HanesBrands agreed to acquire Knights Apparel, a leading seller of licensed collegiate logo apparel, from affiliates of Merit Capital Partners. Knights sells apparel representing 400 of the largest U.S. colleges and universities, primarily to mass merchant retailers. The company complements Hanes’ Gear for Sports division, which is a leading seller of licensed collegiate apparel in university bookstores…

. . . read more


“Cinderella” Tie-In Campaigns Targets Women of All Generations

Women apparently never outgrow the desire to feel like a princess.

At least that’s the message retailers JCPenney and Kohl’s are promoting as part of a multi- generational approach to tie-ins with Disney’s live-action “Cinderella,” which is due in theaters March 13…

. . . read more

Women’s Sports Apparel

A Niche of Their Own: Touch by Alyssa Milano Is Catalyst For Fast-Growing Off-field Licensed Women’s Sportswear

Women represent the most dynamic seg- ment of the off-field sports apparel market. Women make up nearly half of all self-identified MLB fans and 44% of NFL TV viewers. More women watch the Super Bowl than the Oscars. Not surprisingly, women’s interest in sports is translating into growing sales of licensed women’s sports apparel…

. . . read more


Cherokee’s Reliance

Cherokee Global Brands is developing an apparel and accessories brand for India’s Reliance Retail Limited, a subsidiary of Reliance Industries. The two hope to roll the brand out globally following the Indian introduction…

. . . read more

Music Celebs

Celebrity Business Models

It’s often difficult to tell celebrity licensing programs from other types of celebrity/corporate relationships and marketing alliances. Two different takes on recently announced deals by music celebrities…

. . . read more