By Allison Watkinson TLL Reporter Evergreen Licensing and Brand Squared Licensing have collaborated with Dippin' Dots to extend the brand into the licensed popcorn industry. The partnership incorporates branding of Dippin’ Dots as well as its sister company, Doc Popcorn, which is a franchise of shops that serves naturally flavored popcorn. “We are very proud to work with the … [Read more...] about Food Licensing: Dippin’ Dots Extends Brand to Popcorn
Food and Beverages
Art Licensing: The Point.1888 Signs New Deals For Jimbobart
By Allison Watkinson TLL Reporter Art brand Jimbobart has expanded substantially since it started its brand licensing partnership with The Point.1888, and further growth is expected in 2022 with new licensing deals. Established in 2009 by illustrator James Ward, the Jimbobart brand focuses on eccentric animal illustrations with human traits. Over the past two years Jimbobart … [Read more...] about Art Licensing: The Point.1888 Signs New Deals For Jimbobart
Food Licensing: Evergreen Announces Launch of MoonPie Snack Puffs
The legendary MoonPie is going miniature in the form of Snack Puffs, thanks to a deal with Evergreen Licensing. MoonPies have been a snacking staple for an amazing 105 years, making them one of the most venerable snack foods in America. Now, collaborating with Chattanooga Bakery and their long-term Licensing Agency, Lisa Marks Associates, Inc. (LMA), Evergreen Licensing has … [Read more...] about Food Licensing: Evergreen Announces Launch of MoonPie Snack Puffs
McDonald’s Honored With Licensing Sustainability Award
McDonald's Restaurants received a standing ovation Thursday as the company was named winner of the Licensing Sustainability Award. The award was unveiled at the SPLiCE New Year Solutions conference in Los Angeles. The award itself is granted four times a year as a joint project by the Society of Product Licensors Committed to Excellence, which represents the world's largest … [Read more...] about McDonald’s Honored With Licensing Sustainability Award
Master Chef In Tea-licious Deal With Akbar Brothers
The world's largest cooking show competition has partnered with one of the planet's largest tea producers for a delicious collection of branded tea blends. The deal between brand owner Banijay Brands and Akbar Brothers of Sri Lanka will see the creation of the MasterChef: The Champions Collection. The partnership will see Akbar Brothers create a unique collection of teas "with … [Read more...] about Master Chef In Tea-licious Deal With Akbar Brothers
Licensing Sustainability Award Winner To Be Announced March 3rd
The winner of the second Licensing Sustainability Award will be named at the upcoming SPLiCE New Year Solutions conference in Los Angeles on March 3. The LSA is an award honoring programs within the licensing industry that either reduce pollution and waste, protect the environment, and/or reduce greenhouse gas emissions. The LSA is a joint project by SPLiCE and The Licensing … [Read more...] about Licensing Sustainability Award Winner To Be Announced March 3rd
Celebrity Licensing: Justin Bieber Collab Boosts Fortunes For Tim Hortons
By Gary Symons TLL Editor in Chief When the donut chain Tim Horton's signed a deal last November with pop superstar Justin Bieber (pictured here in a promotional photo), it brought together two Canadian icons, collectively as popular as maple syrup or ice hockey. Now, Restaurant Brands says the licensing collaboration between Tim Horton's and Justin Bieber boosted sales by … [Read more...] about Celebrity Licensing: Justin Bieber Collab Boosts Fortunes For Tim Hortons
McDonalds Files Patents For Its Launch Into The McMetaverse
By Gary Symons TLL Editor in Chief Now you can just call it the "McMetaverse." The global fast food giant McDonald's Restaurants has become the latest mega-corporation to take a deep dive into the metaverse. According to tweets from trademark lawyer Josh Gerben, McDonalds has filed several patents to develop goods and services in the metaverse, including digital restaurants, … [Read more...] about McDonalds Files Patents For Its Launch Into The McMetaverse
Earthbound Brands Announces Healthy Partnership With WW
By Allison Watkinson TLL Reporter Earthbound Brands has announced a partnership with WW (formerly Weight Watchers) to expand its official licensing portfolio. Earthbound is a leading product design, licensing, and brand growth company that expands the reach of brands in the market on a global scale. "We are delighted to have partnered with Earthbound Brands to expand our … [Read more...] about Earthbound Brands Announces Healthy Partnership With WW
Hot Netflix Show Disenchanted Adds More Heat With Spicy Licensing Deal
Bapper Entertainment is releasing a licensed collection of hot sauces from Jade City Foods to expand its merchandising program for the animated series, Disenchantment. Disenchantment is an adult-animated series from Matt Groening's LLC, Bapper Entertainment. After tackling modern times with his epic hit series The Simpsons and the future with Futurama, producer Groening … [Read more...] about Hot Netflix Show Disenchanted Adds More Heat With Spicy Licensing Deal