By Allison Watkinson TLL Reporter NetEase Games and MGM have announced a licensing collaboration between the TV series, Vikings and the popular game, Vikingard. Vikingard is a popular role-playing simulation game for mobile devices. It was developed by NetEase Games and Clicktouch Technology. The game allows players to take on the role of a Viking chieftain from the Fharun … [Read more...] about Vikings Go Mobile in MGM x NetEase Games Deal
Entertainment/Character
Licensing: The Final Frontier For Playmobil and Star Trek
Star Trek fans can recreate an iconic scene from the films, as Playmobil has created an amazing replica of the Bird of Prey from Star Trek III. “Space: the final frontier. These are the voyages of the starship Enterprise. Its continuing mission: to explore strange new worlds, to seek out new life and new civilizations, to boldly go where no one has gone before.” These words … [Read more...] about Licensing: The Final Frontier For Playmobil and Star Trek
UNIS Arcade Deal Makes Emoji Smile :-)
By Allison Watkinson TLL Reporter UNIS Technology Ltd has signed a licensing agreement with the emoji company to develop a series of arcade games for the emoji brand. Under the terms of the agreement, UNIS will handle the design, manufacture and distribution of the new coin-operated emoji games within key markets including EMEA, U.S., Canada, LATAM and APAC. The deal was … [Read more...] about UNIS Arcade Deal Makes Emoji Smile :-)
CoComelon and Tonies Play Beautiful Music Together
By Allison Watkinson TLL Reporter Tonies and Moonbug Entertainment have partnered up to bring the CoComelon brand to the Toniebox. Tonies is the company behind the Toniebox, a screen-free audio entertainment system for children. Launched in 2016 by co-founders Patric Faßbender and Marcus Stahl, the Toniebox was created for kids and parents looking for screen-free … [Read more...] about CoComelon and Tonies Play Beautiful Music Together
Hasbro Opens First Peppa Pig Play Café in China
Young fans in China can now visit the first ever Peppa Pig Play Cafe, thanks to a licensing deal between Hasbro and China Leisure Development Co. (CLDC). The global play and entertainment company has authorized CLDC to open the first Peppa Pig-themed café and play space on the 3rd floor of Hall B in Binjiang Yintai Shopping Center. On its grand opening day on Sept. 2, CLDC says … [Read more...] about Hasbro Opens First Peppa Pig Play Café in China
Cobra Kai Sees Massive Expansion in Licensing For Season 5
By Allison Watkinson TLL Reporter Sony Pictures Consumer Products has announced an expansion to its Cobra Kai consumer products program for the series' fifth season release. Building upon the success of several multi-layered partnerships in 2021, the global consumer products program will feature expansions in categories including interactive gaming, apparel, toys, home goods, … [Read more...] about Cobra Kai Sees Massive Expansion in Licensing For Season 5
ZAG Engages Born For Advertising and Marketing Licensing
The booming animation studio ZAG has engaged Born Licensing, an agency focused on licensing for the purpose of advertising and marketing. The agreement will see Born Licensing representing the company’s flagship property, Miraculous – Tales of Ladybug and Cat Noir, said founder and CEO Jeremy Zag. Founded in 2014 by David Born, Born Licensing works with owners of intellectual … [Read more...] about ZAG Engages Born For Advertising and Marketing Licensing
Warner Bros.’ Super Pets Gets Book Tie-in With Random House
Warner Bros. new film DC League of Super Pets is getting some super books for young fans from Random House Children's Books. Random House Children’s Books, in collaboration with Warner Bros. Consumer Products and DC, has published four movie tie-in titles celebrating the new film, starring the DC Super-Pets and super villains featured in the film. The books—including a full … [Read more...] about Warner Bros.’ Super Pets Gets Book Tie-in With Random House
Opinion: Mattel Triumphs As Barbie Becomes Major Influencer
“Barbiecore,” “Kencore,” and Barbie are on the Rise By Richard Gottlieb Barbie is hot. Not just with little girls and not only with their moms. She is hot on Wall Street. Consider these headlines: How The Barbie Movie Is Changing Mattel’s Business – CNBC, Aug. 23, 2022 Why Barbie Fashion Is the Exhilarating Trend We Need Right Now, Wall Street Journal, Aug. 20, 2022 The … [Read more...] about Opinion: Mattel Triumphs As Barbie Becomes Major Influencer
Transformers Take To the Seas With World of Warships
Players of the battle sim World of Warships will get reinforcements this month, as characters from the Transformers franchise join the fray. World of Warships is an advanced battle simulation game that lets players take the helm of highly detailed, realistic warships from the past. Produced by Wargaming, which also publishes World of Tanks and World of Warplanes, among others, … [Read more...] about Transformers Take To the Seas With World of Warships