By Allison Watkinson TLL Reporter Lifetime Brands, Inc. has announced the launch of a fully integrated home goods licensing program for its BUILT brand. The BUILT brand is well-known as a designer of insulated lunch bags, soft coolers, hydration bottles, food storage, and travel accessories. BUILT products are available at all channels of distribution, including online, … [Read more...] about Available Licenses: Lifetime Launches Program For Its BUILT Brand
Fashion
How Frida Kahlo Evolved From Artist to Style Icon
By Gary Symons TLL Editor in Chief While at the Licensing Expo last week, I was struck by the major presence of the late Mexican artist Frida Kahlo. Art in general was well represented at the show, and in fact, some agencies specialize in nothing but, but the Frida Kahlo booth was just that: all Frida, from top to bottom. The artist's work was also featured on swag bags … [Read more...] about How Frida Kahlo Evolved From Artist to Style Icon
Licensing International Excellence Awards Honor Innovation
The winners of the 2022 Licensing International Excellence Awards were announced Thursday at Licensing Expo in Las Vegas. The awards honor innovation in the way brands use licensing to further their goals, how licensees develop products, how licensees distribute products, and how retailers spotlight licenses on their shelves. “It’s inspiring to see the quality of work … [Read more...] about Licensing International Excellence Awards Honor Innovation
Popeye Sails Into New Territories
By Allison Watkinson TLL Reporter King Features Syndicate has announced expansion into new territories for its iconic comic characters, Popeye and Olive Oyl. Building upon its already successful global licensing program, King Features has signed several new agents to support growth in the new territories which include J&M Brands in Benelux, Wildbrain CPLG in the Middle … [Read more...] about Popeye Sails Into New Territories
9 Story Media Group and Karma’s World Entertainment Expand Licensing Program
By Allison Watkinson TLL Reporter 9 Story Media Group and Karma’s World Entertainment have announced the accelerated growth of their licensing program for the animated property Karma’s World. The new deals were secured by 9 Story Brands, which is the consumer products and brand management division of 9 Story Media Group. 9 Story Brands is known for building international … [Read more...] about 9 Story Media Group and Karma’s World Entertainment Expand Licensing Program
Ariella Maizner Partners With IMG To Develop Theme Brand
By Allison Watkinson TLL Reporter Fashion designer Ariella Maizner has partnered with IMG to expand her popular THEME brand into new products and categories. IMG will accomplish this brand expansion through selective licensing partnerships and retail collaborations. The multi-year agreement will see IMG work with Ariella to extend the THEME brand with partnerships in … [Read more...] about Ariella Maizner Partners With IMG To Develop Theme Brand
Earthbound Brands: HipDot Launches Girl Scout Cookie-Themed Makeup Collection
By Allison Watkinson TLL Reporter HipDot has been granted a license from Girl Scouts of the USA for a limited-edition makeup collection inspired by the organization’s most-loved cookie varieties. The licensed makeup line includes two scented eyeshadow palettes, three lipsticks, two custom-designed eye brushes, and a collector’s box. “We are thrilled to see our cookie colors … [Read more...] about Earthbound Brands: HipDot Launches Girl Scout Cookie-Themed Makeup Collection
Flybar, Inc. Announces New Licensing Deal with Hoonigan Industries
By Allison Watkinson TLL Reporter Flybar, Inc. has announced a licensing agreement with Hoonigan Industries to produce a line of automotive toys and outdoor products. The upcoming consumer products line will include radio control vehicles, ride-ons, and playsets. The first collection is being released to all channels of wholesale distribution and is set to hit stores in … [Read more...] about Flybar, Inc. Announces New Licensing Deal with Hoonigan Industries
Anime Hit One Piece Marks 1,000 Episodes With New Licensing Deals
By Allison Watkinson TLL Reporter Just a week away from this month’s Licensing Expo 2022, renowned animation studio Toei Animation Inc. has released the first-ever licensing report for its One Piece franchise. This report provides an annual wrap-up of licensing gains for the studio's hit anime franchise, One Piece. It also details new license agreements, license renewals, and … [Read more...] about Anime Hit One Piece Marks 1,000 Episodes With New Licensing Deals
Move Over Kinky Boots: Dearfoams Unveils Nina West Collection
By Allison Watkinson TLL Reporter Dearfoams has partnered with drag queen Nina West on licensed slipper and shoe designs to celebrate LGBTQ+ Pride Month. These new consumer product releases promise to provide the comfort and quality of the Dearfoams brand combined with the style and energy of Nina West. “I am thrilled to be partnering with a truly iconic Columbus, Ohio … [Read more...] about Move Over Kinky Boots: Dearfoams Unveils Nina West Collection