By Gary Symons TLL Editor in Chief If you needed any more proof esports has become a big deal in licensing, consider that high-end fashion house Ralph Lauren has been named as the exclusive fashion outfitter to the G2 Esports team. That's the kind of announcement you expect from Olympic national teams or FIFA, but with esports attendance and revenues soaring, smart licensees … [Read more...] about Ralph Lauren Designs Gamer Collection for G2 Esports
Europe
Court Denies Injunction on Microsoft Acquisition of Activision
By Gary Symons TLL Editor in Chief A court in California has denied the Federal Trade Commission's request for an injunction on Microsoft's acquisition of Activision. The software giant announced on Jan. 18 this year that the parties had agreed to the terms of a deal. It would see Microsoft acquiring Activision Blizzard for $95 per share, in an all-cash transaction valued at … [Read more...] about Court Denies Injunction on Microsoft Acquisition of Activision
Joester Loria Group and Penguin Ventures Team Up on the World of Eric Carle
By Allison Watkinson TLL Reporter The Joester Loria Group has appointed Penguin Ventures as its local sub-agent for the World of Eric Carle in the UK, Ireland, and Eire. The Joester Loria Group (JLG) is a full-service licensing and brand management agency. The agency is responsible for the global licensing rights to the World of Eric Carle brand. The World of Eric … [Read more...] about Joester Loria Group and Penguin Ventures Team Up on the World of Eric Carle
Firefly to Act As Agent For London Studio’s Art of Drag
By Allison Watkinson TLL Reporter The London Studio has appointed Firefly Brand Management as its licensing agent for the Art of Drag brand in the US and Canada. Firefly is a global, full-service brand management and licensing agency that specializes in representing entertainment, interactive, technology, art, and lifestyle properties. “Firefly loved Art of Drag, were … [Read more...] about Firefly to Act As Agent For London Studio’s Art of Drag
Stellantis Launches Fiat 500 Boat With Italian Start-Up Company Car Off-Shore
By Allison WatkinsonTLL ReporterIMG and Stellantis have secured a partnership for the Fiat car brand for a limited-edition Fiat 500-inspired boat by Car Off-Shore.The Car 500 Off-Shore is the latest addition to Fiat’s licensing program developed by the company and its exclusive licensing representative IMG. Created by Car Off-Shore CEO Antonio Galasso, the Car 500 Off-Shore … [Read more...] about Stellantis Launches Fiat 500 Boat With Italian Start-Up Company Car Off-Shore
The Point.1888 Secures Licensing Partnerships For The Repair Shop
By Allison WatkinsonTLL ReporterThe Point.1888 has secured additional licensing partnerships and product launches for BBC's primetime brand, The Repair Shop. The Repair Shop is a reality TV series which follows a team of experts from various disciplines as they work to restore family heirlooms and antiques. The licensing partnerships and product launches secured for The Repair … [Read more...] about The Point.1888 Secures Licensing Partnerships For The Repair Shop
Bluey’s Road to ‘Global Domination’ A Proof of Concept for Doctor Who
By Gary Symons TLL Editor in Chief Not that many years ago the BBC was known outside the UK primarily as a purveyor of international news. Before streaming, there just wasn’t that much awareness in the US, for example, that the BBC is also one of the largest producers of top flight TV series and films. Ironically, it was a little kid’s show from Australia called Bluey, … [Read more...] about Bluey’s Road to ‘Global Domination’ A Proof of Concept for Doctor Who
Bulldog Secures New Licenses for Sesame Street in the UK
By Allison Watkinson TLL Reporter Bulldog Licensing has announced the release of two adult-oriented product ranges for the Sesame Street brand in the UK. The new licensed Sesame Street collections include an apparel and accessories line from TruffleShuffle and a line of patches and badges from Pawprint Family. "The strength of Sesame Street across a multitude of media … [Read more...] about Bulldog Secures New Licenses for Sesame Street in the UK
Paris Baguette Cooks Up Licensing Deal With Lavazza
The 'Queen of Cakes' has whipped up a line of new baking products in a licensing collaboration with bakery cafe Paris Baguette and coffee giant Lavazza. Yolanda Gampp (pictured above) is also known as a judge of FOX TV's Crime Scene Kitchen and is the co-founder of How To Cake It, a popular baking education brand. She worked with the expert chefs from Paris Baguette to … [Read more...] about Paris Baguette Cooks Up Licensing Deal With Lavazza
The London Studio Partners With Tall Boy Prints for Art of Drag
By Allison WatkinsonTLL ReporterThe London Studio has secured a deal with Tall Boy Prints for a licensed wall art collection featuring the Art of Drag.The London Studio is a UK-based design company that specializes in creating art and greeting cards through both its in-house design team and licensing partnerships with outside artists.“We’re thrilled to be bringing Art of Drag … [Read more...] about The London Studio Partners With Tall Boy Prints for Art of Drag