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Who’s News: Insight Editions Chooses Licensing Veteran as Editorial Director

April 20, 2022

Insight Editions has promoted Vicki Jaeger to Vice President, Editorial Director, at Insight Editions and Insight Kids. “In her 16-month tenure at Insight Editions, Vicki has tackled a variety of challenges while growing our editorial team," said Raoul Goff, Founder and President of Insight Editions. "I appreciate her commitment to improving communication and process within … [Read more...] about Who’s News: Insight Editions Chooses Licensing Veteran as Editorial Director

Who’s News: Hasbro Announces Two Additions to C-Suite

April 20, 2022

By Allison Watkinson TLL Reporter Hasbro has announced two new promotions in the company's C-suite as it grapples with supply chain issues. Shane Azzi will join the company as Chief Global Supply Chain Officer and Matt Austin will assume the position of Chief Commercial Officer. Both Azzi and Austin will report to Eric Nyman, Hasbro’s President and Chief Operating … [Read more...] about Who’s News: Hasbro Announces Two Additions to C-Suite

Sesame Workshop Launches New Channel on Discovery Education

April 19, 2022

By Gary Symons TLL Editor in Chief Sesame Workshop has launched a major new initiative, creating a new channel on the Discovery Education platform. Discovery Education, a worldwide education technology leader whose state-of-the-art K-12 digital platform supports learning wherever it takes place, whether at school or at home. Sesame Workshop, the non-profit media and … [Read more...] about Sesame Workshop Launches New Channel on Discovery Education

Sports Licensing: Starting Lineup is Back in Hasbro x Fanatics Collaboration

April 19, 2022

Toy and entertainment giant Hasbro is partnering with Fanatics to bring back the Starting Lineup sports collectibles brand. Set to launch this fall, the new product line will continue its legacy of bringing fans and collectors their favorite athletes in action figure form. Starting Sept. 22, products from the Starting Lineup brand will be available exclusively on Hasbro Pulse … [Read more...] about Sports Licensing: Starting Lineup is Back in Hasbro x Fanatics Collaboration

Licensing Expo Putting on Big Show With Immersive Entertainment Offerings

April 19, 2022

By Gary Symons TLL Editor in Chief Licensing Expo is leaning into its experiential licensing theme this year, offering multiple immersive entertainment offerings. The Licensing Expo, produced in partnership with industry trade association Licensing International, returns to the Mandalay Bay Convention Center this May 24–26. This year, perhaps in reaction to the … [Read more...] about Licensing Expo Putting on Big Show With Immersive Entertainment Offerings

Toy Licensing: Mattel Sends Barbie To The International Space Station

April 18, 2022

One Giant Leap for Dollkind: Barbie Explores New Frontier in First Trip to Space US toymaker Mattel has collaborated with the ISS National Lab to send Barbie dolls into space for the first time. In collaboration with the International Space Station (ISS) National Lab on Mission DreamStar, Mattel sent two Barbie dolls up to space to encourage girls to consider a career in … [Read more...] about Toy Licensing: Mattel Sends Barbie To The International Space Station

BG&VR Debuts “Putin-Free” Campaign To Help Ukrainian Refugees

April 18, 2022

Three licensing veterans have created a new "Putin-Free" campaign to raise funds and help feed desperate refugees in Ukraine. The founders of Brown, Gordon & Van Raalte have already signed their first deal with The Wildflower Group. TWG is now producing print-on-demand products for purchase on www.putinfree.world and PUTIN-FREE™ X POPWILD (shoppopwild.com). Founded in 2020, … [Read more...] about BG&VR Debuts “Putin-Free” Campaign To Help Ukrainian Refugees

BG&VR Debuts “Putin-Free” Campaign To Help Ukrainian Refugees

April 18, 2022

Three licensing veterans have created a new "Putin-Free" campaign to raise funds and help feed desperate refugees in Ukraine. The founders of Brown, Gordon & Van Raalte have already signed their first deal with The Wildflower Group. TWG is now producing print-on-demand products for purchase on www.putinfree.world and PUTIN-FREE™ X POPWILD (shoppopwild.com). Founded in 2020, … [Read more...] about BG&VR Debuts “Putin-Free” Campaign To Help Ukrainian Refugees

TCG Toys Strikes Licensing Deals To Bring Bend-Ems Back to the Toy Shelf

April 14, 2022

Multi-brand toy company TCG Toys is bringing back the licensed 1990s heritage toy line, Bend-Ems, through a slate of licensing agreements. Bend-Ems are action figures with bendable arms and legs. The soft rubber-like exterior and wire interior provide durability and elasticity, making them extremely poseable. "The appeal of Bend-Ems is a cultural phenomenon," said TCG Toys … [Read more...] about TCG Toys Strikes Licensing Deals To Bring Bend-Ems Back to the Toy Shelf

Sustainable Licensing: LOL Surprises By Adopting Eco-Friendly Packaging

April 14, 2022

By Allison Watkinson TLL Reporter MGA Entertainment, Inc. has announced it will be producing its L.O.L. Surprise! spherical packaging using sustainable materials beginning in April. MGA Entertainment is the largest privately-held toy company in the U.S. The company primarily creates proprietary and licensed consumer products and entertainment across a variety of … [Read more...] about Sustainable Licensing: LOL Surprises By Adopting Eco-Friendly Packaging

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