By Allison Watkinson TLL Reporter The fast-growing animation studio ZAG has appointed Rafael Baltodano, formerly with The Walt Disney Company, as Vice President of North America Retail Development. The announcement was made by Julian Zag, EVP Global Operations and Head of Consumer Products. Reporting to ZAG's SVP of Licensing in North America, Lisa K. Foster, Baltodano will … [Read more...] about Who’s News: Former Disney VP Rafael Baltodano Joins ZAG
Archive
Licensing Law: Russia Responds to Sanctions With Attack on … Peppa Pig?
By Gary Symons TLL Editor in Chief With its economy under assault by Western sanctions, Russia has lashed out at Western companies and their brands. One of those attacks targeted the globally popular brand Peppa Pig, owned by Hasbro, which has essentially had its brand stolen by Moscow. The bizarre assault on global IP law saw a Russian court ruling that Peppa Pig's … [Read more...] about Licensing Law: Russia Responds to Sanctions With Attack on … Peppa Pig?
Celebrity Licensing: BTS Partners With Productivity App Forest
The innovative productivity app Forest has collaborated with SeekrTech's TinyTAN to launch a new feature with licensed BTS characters. The collaboration is an unusual licensing deal, bringing together Forest's technology that helps users focus on their assigned projects, with the TinyTAN animated characters. Forest has a consumer base of 40 million users worldwide and is … [Read more...] about Celebrity Licensing: BTS Partners With Productivity App Forest
Metaverse Licensing: Minecraft Stylin’ With Lacoste Fashion Collab
By Allison Watkinson TLL Reporter Lacoste and Minecraft have collaborated on a licensed metaverse capsule collection in both the real and virtual world. The collection features apparel designed for Spring and Summer 2022. To increase interest in the collection, the two companies have developed the Croco Island game map for the Minecraft universe. The crocodile, of course, is … [Read more...] about Metaverse Licensing: Minecraft Stylin’ With Lacoste Fashion Collab
Experiential Licensing: Sesame Street Creates First Play Center in South Korea
By Allison Watkinson TLL Reporter Sesame Workshop is launching its first in a series of Sesame Street Educational Play Centers (EPC) through an experiential licensing partnership with AVECS Creative Group. Sesame Street Learn & Play is the first EPC that is set to launch, and will be located in the new LOTTE Department Store Dongtan in the Gyeonggi Province in South … [Read more...] about Experiential Licensing: Sesame Street Creates First Play Center in South Korea
World Book Developing Historical Board Games With Ion Game Design
By Allison Watkinson TLL Reporter World Book, Inc. has formed a licensing partnership with Ion Game Design to develop and market a line of board games under the World Book brand. The licensed history-themed board games will include: Vendel to Viking - A strategy game set in the Vendel era, the period that led to and served as a foundation for Nordic culture. This game is a … [Read more...] about World Book Developing Historical Board Games With Ion Game Design
Experiential Licensing: Merlin Bringing Jumanji To Life in Sony Licensing Deal
By Allison Watkinson TLL Reporter Merlin Entertainment has entered into a formal, multi-territory, licensing exclusivity agreement with Sony Pictures Entertainment for the studio’s Jumanji film franchise. The licensing exclusivity agreement will extend across Europe and North America. Merlin Entertainment is a global leader in location- based entertainment and visitor … [Read more...] about Experiential Licensing: Merlin Bringing Jumanji To Life in Sony Licensing Deal
Metaverse Licensing: Heineken Brews World’s First Virtual Beer
By Gary Symons TLL Editor in Chief This has got to be my favorite metaverse licensing story so far. The brewing giant Heineken this week has launched its first virtual beer, Heineken Silver, in a digital brewery in Decentraland. In a statement released on the old-fashioned internet, Heineken said, "In the real world, Heineken is known for its uncompromising quality, … [Read more...] about Metaverse Licensing: Heineken Brews World’s First Virtual Beer
Video Game Licensing: Volley Becomes Largest Developer of Voice Games With Sony Deal
By Allison Watkinson TLL Reporter Successful game publisher Volley has purchased exclusive licensing rights to all Sony Pictures Television voice games for Amazon and Google smart devices. These licensed games will include Jeopardy!, Wheel of Fortune, Who Wants to Be a Millionaire?, and Pyramid. This agreement has cemented Volley's position as the largest developer of … [Read more...] about Video Game Licensing: Volley Becomes Largest Developer of Voice Games With Sony Deal
Trade Shows: Products of Change Brings Sustainable Message to Licensing Expo
The environmental advocacy group Products of Change is continuing as a partner for the Licensing Expo in May. The Global Licensing Group, organizers of Licensing Expo, announced the continuation of its strategic partnership with Products of Change (POC), a global educational hub aimed at driving sustainable change across the licensing and consumer product … [Read more...] about Trade Shows: Products of Change Brings Sustainable Message to Licensing Expo