By Allison Watkinson TLL Reporter Crayola and and the US decor company Well Woven have created a new licensed rug collection inspired by Crayola crayons. The co-branded rug collection includes a mix of abstract patterns, illustrative designs, and positive messages. “Our exciting collaboration with Well Woven now gives anyone who enjoys the expressive possibilities of … [Read more...] about Crayola Bringing Color to Well Woven Run Collection
Articles
King Features x Hours Deal Lets You Dress Like Archie Comic
By Allison Watkinson TLL Reporter Archie Comics has partnered with the Hours clothing brand for a licensed Archie Andrews apparel collection. "Archie has been a mainstay in pop culture for a very long time and a perfect alignment us to be collaborating with such an iconic property," said Hours owner Roman Hessary. "The comics were a big part of us growing up and we’re … [Read more...] about King Features x Hours Deal Lets You Dress Like Archie Comic
Falcon’s Beyond Launches E-Commerce Shop and Trading Card Game
By Gary Symons TLL Editor in Chief The location-based entertainment company Falcon's Beyond now offers consumer products and a new trading card game based on its Katmandu franchise. Following the grand opening of Katmandu Park | Punta Cana, Falcon’s Beyond also debuted its first ecommerce website, Shop Falcon’s Beyond (shop.falconsbeyond.com). “Shop Falcon’s Beyond is the … [Read more...] about Falcon’s Beyond Launches E-Commerce Shop and Trading Card Game
Video Games: EA Sports Unveils FIFA Replacement After Licensing Breakup
By Gary Symons TLL Editor in Chief Goodbye FIFA, hello EA Sports FC. Electronic Arts has unveiled a first glimpse of the interactive future of football, with EA SPORTS FC to replace the popular FIFA game. The move follows a breakup between EA Sports and FIFA last year, in which the global football association said it wanted to chart its own course for future video … [Read more...] about Video Games: EA Sports Unveils FIFA Replacement After Licensing Breakup
Second Nature Adds M&Ms for Better Brownies
Second Nature Brands is adding M&Ms to Sheila G's Brownie Brittle, thanks to a licensing partnership with Mars. Sheila G’s Brownie Brittle, the original thin sweet snack, is expanding its candy inclusion through a collaboration with Mars to create three delicious mashups. They include Brownie Brittle M&M’S® Minis, Brownie Brittle Blondie M&M’S®, and Brownie … [Read more...] about Second Nature Adds M&Ms for Better Brownies
Spin Master and Hasbro Team Up to Have More Fun with Barrel of Monkeys
By Gary Symons TLL Editor in Chief Toy and entertainment giants Hasbro and Spin Master are teaming up for some high-profile monkey business. Habro announced this week it has awarded a global licensing agreement to Spin Master for its venerable Barrel of Monkeys game. “We are thrilled to work with Spin Master to help elevate one of our most beloved games, Barrel of … [Read more...] about Spin Master and Hasbro Team Up to Have More Fun with Barrel of Monkeys
Analysis: Florida’s Policies Will Impact Licensing
By Gary Symons TLL Editor in Chief Many citizens in Western democracies have been alarmed by the way various governments have cracked down on free speech—not just for individuals, but for companies and media organizations. The trend is particularly alarming for Western brands working in countries like China, where any criticism of government policy can result in harsh … [Read more...] about Analysis: Florida’s Policies Will Impact Licensing
Status Accessories to Produce Rugged Accessories for Rocky Brands
By Allison Watkinson TLL Reporter Rocky Brands has entered into a licensing agreement with Status Accessories to design and distribute products under the Durango and Rocky Boots brands. The partnership was brokered on behalf of Status Accessories' by the Perpetual Licensing agency. Perpetual Licensing specializes in building brands through strategic product … [Read more...] about Status Accessories to Produce Rugged Accessories for Rocky Brands
Bandai Namco and Arcade1Up Partner on Classic Arcade Games
By Allison Watkinson TLL Reporter Arcade1Up has officially released its new Deluxe Edition arcade machines in partnership with Bandai Namco Entertainment. Arcade1up is a video game console brand that specializes in developing ¾ scale home arcade and pinball machines featuring licensed games. The brand is owned by the home entertainment company Tastemakers. The Deluxe … [Read more...] about Bandai Namco and Arcade1Up Partner on Classic Arcade Games
Silverlit Releases RC Hypercar to Mark 100 Years of Le Mans
By Allison Watkinson TLL Reporter The toy manufacturer Silverlit has partnered with Automobile Club de l'Ouest and 24 Hours of Le Mans to launch a remote-controlled Hypercar. Silverlit is a global toy company that operates vertically from design to manufacture. The company specializes in remote control toys which as sold under several different brands. The new Hypercar … [Read more...] about Silverlit Releases RC Hypercar to Mark 100 Years of Le Mans