LEGO this week launched a superb new product for fans of the Winnie the Pooh books to embrace their nostalgia with a Hundred Acre Wood play set. The set came to life from the mind of super fan Ben Alder who collaborated on the design through the LEGO Ideas program, and was made possible through a licensing partnership with brand owner Disney. Beneath a large oak tree, complete … [Read more...] about LEGO Takes Kids to the Hundred Acre Wood
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University of Cambridge Unveils Licensing Plans
Globally renowned university Cambridge is set for a busy year of licensing programs, with plans unveiled this week by UK agent The Point.1888 and Fitzwilliam Museum Enterprises (FME), the Cambridge subsidiary responsible for licensing. The Point.1888 says the mission of the University of Cambridge has always been to contribute to society through education, learning and … [Read more...] about University of Cambridge Unveils Licensing Plans
Childrens’ Entertainment Professionals Still Enjoying Life and Work
The leading kids' entertainment industry publication Kidscreen has published a survey that found most people in the industry are satisfied with their jobs, despite the challenges brought on by COVID-19. The pandemic was particularly difficult for the entertainment industry, as many projects were cancelled and others didn't make it to theaters due to lockdowns and quarantine … [Read more...] about Childrens’ Entertainment Professionals Still Enjoying Life and Work
Among Us Announces Key Deals With Tycoon & SkyBrands
The quirky and wildly popular video game Among Us is expanding its global reach with new licensing deals, including key agreements in Latin America and Europe. Gaming company Innersloth has appointed Tycoon Enterprises as its exclusive licensing agent in Latin America, while in Europe, the company has tagged SkyBrands to develop a portfolio of apparel and home textile products … [Read more...] about Among Us Announces Key Deals With Tycoon & SkyBrands
Startup’s Sales Soar After Sesame Street Deal
The success of innovative startup company Glo underlines the critical importance of seeking out smart licensing deals with popular brands. Glo, a young company based in Starkville, Miss., recently signed a licensing agreement with Sesame Workshop for Glo Pals, an imaginative toy that brightens play and bath time for children, particularly those with autism. Glo Pals were … [Read more...] about Startup’s Sales Soar After Sesame Street Deal
VIZ Media Hires Former Netflix Licensing Chief Laurie Takaragawa
VIZ Media announced it's made a major addition to its licensing team, hiring Laura Takaragawa, the Head of Consumer Licensing at Netflix, as its new VP of Consumer Products Licensing & Promotions. Viz says the newly created position will allow for the integration of all of VIZ Media's licensed merchandise, collaborations, interactive and digital games, LBE, and promotions … [Read more...] about VIZ Media Hires Former Netflix Licensing Chief Laurie Takaragawa
Innovative Graffiti Fashion Line Features Banksy
Art Ask Agency has announced a major launch of its Brandalised licensing program, which it is carrying out in partnership with UK-based licensee Park Agencies. The Brandalised collection—a twist on the word 'Vandalized'—features clothing with designs taken literally from the streets, in the form of graffiti art work created by enigmatic artist Banksy. Art Ask says the … [Read more...] about Innovative Graffiti Fashion Line Features Banksy
New CEO at Sambro International
The popular toy manufacturer and distributor, Sambro International Ltd., has appointed Paul Blackaby as its new chief executive officer, as he looks to “lead the team through its next stage of development.” Blackaby joined the Sambro business in February 2020 as chief financial officer, bringing with him many years of experience in both the manufacturing and consumer goods … [Read more...] about New CEO at Sambro International
Centennial in Deal for Specialty Magazines and Books
North Equity LLC, a venture equity firm that owns and operates over 15 media properties, has agreed to terms with Centennial Media to produce special interest magazines and books for Popular Science and SAVEUR. Centennial, a leading book and magazine publisher that specializes in richly illustrated publications, will produce six single-topic, Special Interest Publications … [Read more...] about Centennial in Deal for Specialty Magazines and Books
Boat Rocker’s Dino Ranch Lassoed by Disney
The highly rated kids show Dino Ranch from Boat Rocker Studios has been snapped up in a deal with Disney+ that will see the program air in the UK, Ireland, Australia and New Zealand starting in April. The show takes dinosaurs from Jurassic Park to a Jurassic farm, with a cute assemblage of dinosaur steeds that has already premiered for audiences on Disney Junior and DisneyNOW … [Read more...] about Boat Rocker’s Dino Ranch Lassoed by Disney