Aerosoles is launching a comprehensive new line in a special collaboration with the British heritage and fashion brand Laura Ashley. Established in London in 1953, Laura Ashley is one of the world’s best-loved fashion and home furnishings brands. The collection is now available for purchase through aerosoles.com and nordstrom.com, and offers a carefully curated assortment of … [Read more...] about Aerosoles Launches Laura Ashley Collection
Recent Headlines
Panini and OneTeam To Include NCAA Athletes On Trading Cards
By Gary Symons TLL Editor in Chief Recent rule changes at the NCAA are sparking a boom in licensing opportunities, among them a new deal that will allow Panini America to issue trading cards featuring college athletes. The NCAA announced on July 1 that it would allow college athletes to profit from their name, image and likeness, or NIL. As a result, Panini America says it has … [Read more...] about Panini and OneTeam To Include NCAA Athletes On Trading Cards
US Air Force Takes Wing With Dignitas For Esports
The esports company Dignitas, a division of New Meta Entertainment, has announced a partnership with the US Air Force. Under the agreement, the USAF becomes the Official Military Service Partner of Dignitas, and will work alongside Dignitas to showcase the entities’ shared competitive spirit through educational, inspirational, and interactive content featuring Dignitas … [Read more...] about US Air Force Takes Wing With Dignitas For Esports
Smiley Celebrates 50 Years With Concept One Collaboration
Believe it or not, it's been 50 years since the Smiley Face entered our lives, and the brand is celebrating with a recently signed partnership with children’s and adult fashion specialist Concept One Accessories. Arriving just in time for Smiley's 50th birthday, the Concept One collection will span headwear, cold weather accessories, wallets, handbags, and more. The … [Read more...] about Smiley Celebrates 50 Years With Concept One Collaboration
Minions Party Down With Line Friends In New Collaboration
LINE FRIENDS has collaborated with Illumination and Universal Brand Development to unveil a collection featuring Minions and Brown & Friends, inspired by one of the most successful animated franchises of all time. Launched as part of the collaboration between these two powerhouse brands, the collection consists of essential fashion and tech accessories ranging from … [Read more...] about Minions Party Down With Line Friends In New Collaboration
BBC Signs Trio Of US Deals For Doctor Who
BBC Studios' long-running hit Doctor Who continues to soar in licensing circles, as the studio has signed on three new partners. “Fans are the lifeblood of Doctor Who,” said Suzy Raia, the VP of Licensing at BBC Studios Americas. “Those who have been along for the ride for decades will enjoy adding these collectibles to their collections—and if you’re just joining us, these are … [Read more...] about BBC Signs Trio Of US Deals For Doctor Who
NCAA’s New Rule Creating Student Millionaires
By Gary Symons TLL Editor in Chief Anyone involved in collegiate sport knew immediately that the NCAA's policy change regarding Name, Image and Likeness endorsements was a big deal. For the first time, the NCAA will now allow athletes to earn money from their involvement in collegiate sports, and this week the case of Alabama Crimson Tide quarterback Bryce Young has … [Read more...] about NCAA’s New Rule Creating Student Millionaires
First Group Licensing Program For NCAA Athletes Launched At UNC
By Gary Symons TLL Editor in Chief The University of North Carolina has engaged The BrandR Group (TBG) to launch the first Group Licensing Program for current NCAA student-athletes. The move follows the groundbreaking, and somewhat controversial, decision by the NCAA to allow student athletes to profit from their name, image and likeness. For more detailed information, click … [Read more...] about First Group Licensing Program For NCAA Athletes Launched At UNC
Helinox Collab With Pop Superstars BTS
Helinox, a Korean company that first designed many of the portable furniture items we now see at sporting events, concerts, parks and campsites, is dropping its second collaboration with pop supergroup BTS. So popular that their fans are known as the BTS Army, the Korean boy band has worked with Helinox to release a completely new line of tents, chairs, pop-up table, and other … [Read more...] about Helinox Collab With Pop Superstars BTS
Ninja Life Hacks Expands Through Licensing Partnerships
The popular book series Ninja Life Hacks is expanding its brand into board books, activity books and other products to help young readers develop resilience, confidence, and social-emotional skills. Bestselling independent publishers Grow Grit Press and Insight Editions are collaborating on a publishing program for the best-selling series, in a deal brokered by Ninja Life … [Read more...] about Ninja Life Hacks Expands Through Licensing Partnerships