Technicolor announced this week it has hired The Brecht Group to identify new licensing opportunities, and to facilitate its licensing operations in the US and Canada. Technicolor is a worldwide technology leader in the creation and seamless delivery of extraordinary entertainment experiences. By uniting industry-leading artistry with world-class innovation, the company and … [Read more...] about Technicolor Engages Brecht Group For Brand Licensing
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Jurassic Park: Run For Your Life With Reebok
The global shoe brand Reebok has officially unveiled its new Jurassic Park collection (pictured here) developed in partnership with Universal Brand Development. This first-ever line for Reebok celebrates the long history of the Jurassic Park films through the lens of the original film, released in 1993 by Universal Pictures and Amblin Entertainment. Reebok says the collection … [Read more...] about Jurassic Park: Run For Your Life With Reebok
Peppa Pig Boots Up Partnership With Hunter Boot Ltd.
When kids in the UK are ready to splash their way back to school through mud puddles this fall, Peppa Pig and Hunter Boot will have them covered. Hasbro and Hunter Boot are about to release their second collaboration based on the Peppa Pig franchise, with the new lines being released Aug. 2, in time for back to school shopping. After the sell out success of the first … [Read more...] about Peppa Pig Boots Up Partnership With Hunter Boot Ltd.
Casetify Releases New Disney Princess Line
Casetify has announce a new collection in partnership with Disney, allowing smart phone owners to unleash their inner princess. The new line announced this week comes as part of a longer campaign entitled Be Your Own Princess. The fourth installment of this collaboration joins Disney’s Ultimate Princess Celebration, with the collection launching online at … [Read more...] about Casetify Releases New Disney Princess Line
BMG Inks Music Licensing Deal With SESAC And Mint
The music publisher BMG has expanded its existing partnership with SESAC Digital Licensing to grow its digital music business in Asia, Australia and New Zealand. Established in 2008, BMGis the world's fourth-biggest music company, and a record label and music publisher in one. BMG's 20 offices across 12 core music markets now represent over three million songs and recordings, … [Read more...] about BMG Inks Music Licensing Deal With SESAC And Mint
Secret Creamery Unveils Tetris Ice Cream
Nevada's Secret Creamery, one of only a handful of ice cream manufacturers in Nevada, is releasing seven signature brands based on the Tetrimino shapes from the video game Tetris. The deal with IP owner Tetris Holdings will see Secret releasing flavors like Raspberry Rhubarb with Blonde Brownie Chunks in the shape of classic Tetris pieces. Brian Mosko, founder and managing … [Read more...] about Secret Creamery Unveils Tetris Ice Cream
Universal Signs Content Deal With Starz
By Gary Symons TLL Editor in Chief Universal Filmed Entertainment Group has signed a content agreement with Starz, filling out a network of interlocking agreements that provide a long-term home for its content. The agreement means that Universal films will be streamed first on Peacock, then on Amazon Prime Video, and finally on Starz. Here's a brief outline on how the … [Read more...] about Universal Signs Content Deal With Starz
IMG Expanding Its PepsiCo Partnership
The global licensing firm IMG has re-upped on a representation agreement with PepsiCo, one of its largest and most prestigious clients. IMG announced its agreement with PepsiCo has not only been renewed for Pepsi, 7UP, Cheetos, Doritos, Lay’s and Mountain Dew, but has also been expanded to include British snack food brand Walkers. IMG has seen continuing success growing the … [Read more...] about IMG Expanding Its PepsiCo Partnership
AC/DC Launches Beer, Sex Pistols In Licensing Battle
There's Anarchy in the UK, as The Sex Pistols' guitarist Steve Jones and drummer Paul Cook are suing former band frontman John Lydon (aka Johnny Rotten) over the use of their songs in the upcoming Danny Boyle biography series Pistol. The series, slated for streaming broadcast on Disney+, is based on Jones' 2016 memoir Lonely Boy, but Lydon says the book and the series paint him … [Read more...] about AC/DC Launches Beer, Sex Pistols In Licensing Battle
Sesame Workshop Names Licensing Agents For China, GAS
Sesame Workshop has signed with new licensing agencies for representation in China and in the German-speaking area of Europe, often known as GAS, for Germany, Austria, and Switzerland. Sesame Workshop is a non-profit organization that launched and still manages the Sesame Street franchise. This week Sesame Workshop named Medialink Group as its licensing agency for China, but … [Read more...] about Sesame Workshop Names Licensing Agents For China, GAS